E-LIQUID
Shop All E-Liquid
Your vaping experience is our priority, and we go to great lengths to ensure that all our e-liquids are produced by leading manufacturers, with no hidden ingredients or harmful chemicals. Each e-liquid is exclusively selected by our team, so you know each and every e-liquid we stock is of the highest quality.
Show More >Buyers Guide to Vape E-Liquid
How to choose your first e-liquid
Choosing an e-liquid is subjective and highly depends on your needs. We recommend you start with the following:
- Flavour — The flavour is usually the first consideration, as all else won’t matter if you won’t use it. If you’re transitioning from smoking, some e-liquids approximate the taste of cigarettes, from tobacco to menthol. Outside the cigarette-like flavours, you’ll also find more variety like blackcurrant, peach, or strawberry and lime.
- Nicotine strength — E-liquids have varying levels of nicotine, while some do not contain any nicotine at all. Those who are transitioning from smoking tend to purchase e-juice with some nicotine content. Note, however, that in the UK, nicotine content has to be legally limited to no more than 20mg/ml (2%). The highest level of nicotine (18 mg to 20 mg) is often preferred by heavy smokers, while 3 mg can fit light smokers or those who are already quitting smoking.
- Propylene Glycol (PG) — This is the tasteless and colourless organic compound in e-liquids. Compared to VG, PG absorbs flavour better, can give a stronger throat hit, and produces weak vapour.
- Vegetable Glycerol (VG) — Chemically an alcohol, VG is used in e-liquids to produce the thick vapour that is valued by some. Elsewhere, VG is used as a sugar substitute and as a thickener for medicine capsules among others.
- The numbers on an e-liquid bottle — Typically, there are two sets of numbers on a bottle of vape juice. The first indicates the amount of nicotine per millilitre of juice (for example, 6 mg/ml). The second indicates the ratio between vegetable glycerin (VG) propylene glycol (PG) in the juice. These are the two liquids that serve as the base for the juice. Primarily, PG carries the flavour and VG makes the vapour.
- 50/50 or 70/30 vape juice — 50/50 vape juice has both VG and PG content in equal amounts, whereas a 70/30 vape juice has more VG. As a rule of thumb, the higher the VG, the thicker the vapour. The higher the PG, the stronger the flavour. The 50/50 e-liquid will have a stronger flavour than the 70/30. By contrast, the latter will have thicker vapour than the former.
What is Shortfill e-liquid?
Shortfill e-liquid is developed to comply with the EU’s Tobacco Products Directive (TPD). Among other rules, TPD stipulates that the capacity of e-liquid bottles that contain nicotine must not exceed 10 ml and nicotine concentrations must not exceed 20 mg/ml.
To make things easier for consumers while staying in compliance with TPD, juice manufacturers who also make shortfill sell it in volumes of 50 ml inside 60 ml bottles. These convenient bottles allow users to pour in their selected 10 ml bottles of nicotine.
Shortfills are liquids that only comprise PG, VG, and flavour. They have no nicotine content. If you choose, you can add the TPD-compliant nicotine yourself, which comes in 10 ml bottles (also known as nic shots), based on the ratio you want.
Shortfills can also be used without nicotine, however many shortfill juices are made to account for the missing 10 ml, so the flavour might be harsh. If this is the case, you can add VG to taste.
How to make your vape taste even better
Flavour-chasing can be complicated as it involves looking into the components of your vape device and e-liquid. Once you figure this out, however, you’ll be able to get a more robust flavour and enhance your entire vaping experience:
- Experiment with wattage and resistance — The easiest way to figure out the right flavour for you is to know the wattage range of your coil, and start from the lowest setting. Gradually increase it until you find the best taste for you, but stay within your e-liquid’s recommended range. Experiment with moving up or down in wattage or resistance to find the flavour that suits you best.
- Try different flavours — Cycle through different flavours of e-liquid to prevent flavours from getting routine or stale.
- Consider VG/PG ratio — Remember that a higher VG content can mean bigger clouds but less flavour, while higher PG can give you weaker vapour but better flavour.
- Adjust the airflow — Airflow is important for cloud chasers but it can compromise flavour. An airflow that’s too closed, on the other hand, can produce really hot vapour. To find the balance, start low and adjust the airflow until you get the flavour that you prefer.
- Pick the right wick and coil materials — Cotton, ceramic, and mesh wick are the most recommended materials for better flavour as opposed to the standard silica material. For the coil, Kanthal and nickel materials are most recommended.
- Change coils — Your e-liquid will taste better with fresh coils. Many vapers change coils every time they try on different flavours, as using the same coil for two different flavours may result in an unpleasant combination of the two. If you’re also starting to get a burnt taste, it may be time to change your worn-out coil.
- Store your e-liquid properly — Improper storage can compromise flavour. Keep your vape juice somewhere cool and dry and avoid exposure to light. It’s also best to store it inside a closet instead of a fridge.
E-Liquid FAQ
How long should a 10ml bottle of vape juice last?
It depends on how much you vape. If you’re looking to quit smoking, use your own cigarette consumption for the calculation using our estimate of 10 ml bottle equals to 100 cigarettes. For instance, if you smoke 15 sticks a day, a 10 ml bottle can last you about a week.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
How long is e-juice good for?
E-liquid has a typical shelf life of one to two years. This will be indicated on your bottle. However, once you open it, exposure to oxygen will reduce this duration. An easy visual indicator is if your e-liquid has become darker.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
How long can you leave e-liquid in a tank?
E-liquid in a tank is at a much higher risk of oxidation. You can leave it there for five to seven days before it will taste off. We, however, don’t recommend doing this for a prolonged period.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Why is my e-liquid turning brown in the tank?
The two most common reasons for brown e-juice are oxidation or exposure to oxygen, and caramelisation or coil gunk. When you use overly sweet juice, the risk of the sweeteners caramelising on your coil increases and that residue will spread to the rest of the tank.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Why is my vape juice turning black?
Prolonged oxidation can result in black juice. Once you fill your tank, consume the juice quickly. Another cause is prolonged and repeated caramelisation. Practise effective coil care, such as wicking. Also, clean your components regularly.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Why does my vape juice not taste?
The most common cause of a lack of taste in the vape juice is fatigue (or what’s commonly referred to as vape tongue). Cycle through different juices to keep the flavours fresh.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
How often should you change vape juice?
There is no hard and fast answer to how often you should cycle. But you’ll know when the flavour doesn’t agree with you as it once did.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Why does vape juice leak?
Common causes for juice leaking are an improper seal, an overfilled tank, and faulty coils. Wrong storage may also be the cause, as many vapes are designed to be stored upright.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Can vape juice go down the drain?
Sometimes, you might not like the juice you’ve put in your tank and so you don’t want to use it or the e-liquid has expired. Pour the juice out into a large container. Dilute it first before pouring it down the drain. You can also pour it on tissue or cat litter and throw it in the bin.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Can you change vape juice without changing the coil?
You can change e-liquid flavours without changing your coil, but it’s not recommended. If the flavours conflict, the new flavour will be compromised. Use one coil and tank for sweet or fruity flavours and another for strong flavours like menthol or tobacco.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
How long should you wait after refilling vape?
If you don’t manually prime your coil, we recommend waiting 30 minutes for your coil to be fully saturated. If you did prime your coil, you can vape after 5 to 10 minutes.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Can any e-liquid go in any e-cig?
Yes. However, certain e-liquids will perform better in certain vape devices. If you’re concerned with coil longevity, for instance, e-liquids with high sweetener content accelerate coils getting burnt out.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
How much does a 30ml bottle of vape juice cost?
Vape juice generally comes in 50 ml to 100 ml bottles. Using these volumes, the average price for 30 ml of e-liquid ranges from £5 to £10.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Does higher VG burn coils faster?
This used to be the case with older mods. However, modern mods and their coils should have no issue wicking high VG juices.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
What ohm and wattage are best for 70/30 juice?
Bigger and thicker vapour comes from high wattage. Check your coil’s wattage range, start from the median, and work your way up.
A sub-ohm tank is a good fit for 70/30 juice. A lower VG ratio will result in harshness.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
How many NIC shots does it take to make 12mg?
Nic shots typically come in 18 mg concentrations. For a 30 ml bottle of 12 mg e-liquid, for instance, 2 nic shots will suffice.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
How long should you wait after adding nicotine to Ejuice?
All you need to do after adding nicotine is shake the bottle until you see small bubbles evenly spread throughout. Then, you can vape it.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
What is Nic salt?
Nic salt is another form of nicotine used in e-liquid that allows higher nicotine concentrations without the accompanying harshness. Due to its high nicotine content, nic salt is useful for people quitting smoking.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Do Nic shots dilute Flavour?
Nic shots do not dilute flavour because shortfills are mixed while considering that the nic shot will be added.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Is lower ohms better for vaping?
Your choice of resistance, measured in ohms, depends on what you want in a vape. Generally, lower ohms means hotter, more vapour, and a stronger throat hit. Higher ohms will do the opposite.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Why do some e juices burn coils faster?
The rule of thumb is that the sweeter the e-liquid, the faster it will burn your coil. This is due to the sweetener caramelising on the coil, preventing the coil from wicking.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
How many cigarettes are in a 10ml bottle of e-liquid?
Nicotine content between cigarettes and e-cigarettes cannot be directly compared due to differences in how people smoke, as well as the differences in the e-cigarettes themselves. However, for a rough estimate, a 10 ml bottle of e-liquid with 16 mg/ml nicotine is approximately 100 cigarettes.
E-Liquids are also called e-juice or vape juice, and they’re simply the liquid that’s turned into vapour by your vaping device. Although there are countless e-Liquids out there, they generally have a base made of propylene glycol (PG) and vegetable glycerin (VG), with nicotine and flavourings added in. E-Liquids come in different flavours, sizes, and nicotine strengths, so it’s always a unique experience! Certain types of vaping, such as sub-ohm vaping, only work with specific e-Liquids.
Curated By
Adam Breeze | Vape Guru
As Vape Product Manager for the past 10 years, Adam has built up an reputation as one of Superior Vapours’ most trusted authorities on vape devices and e-liquids. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our vape products are presented on the website in the most effective manner. His expertise makes him the go-to person in the company for spotting vaping trends and finding the best branded products to meet customers' needs. When not at work, Adam enjoys climbing, electronic music, cinema and of course… vaping.
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