Superior Vapour is a family owned business started in 2012. At the time the vape industry was only just getting started and there was not a huge amount of choice in terms of hardware and e-liquids. Many people were keen to make the switch from smoking to vaping, but finding high-quality and beginner-friendly vaping equipment was a challenge so we set about changing all that!

Fast forward all these years, and lots of things have changed – we’ve grown a lot, for a start. But our primary focus remains on making vaping accessible to even more people to help them make the switch.

How It All Began

Superior Vapour’s founder had been smoking for years, and was able to make the switch to vaping when he realised that it was his best option for kicking the habit.

Constantly telling friends and family about vaping, explaining it to them and helping them to choose the best vape equipment to get started, he soon realised that we could use his knowledge to help even more people follow in his footsteps, which led to the launch of Superior Vapour.

We’ve Grown but Our Focus Remains the Same

We started out by launching our first vape store in Bristol. Our focus was on helping local people find the vaping equipment they needed. We love meeting people, talking about vaping and providing information and resources to help cater for their specific requirements.

The store went from strength to strength, and we soon found ourselves in a position to open a second store. Over the years, we have grown rapidly and we now have ten retail locations and over 25 employees. We also run warehouse ops for wholesale, and have dedicated staff, all of whom are enthusiastic vapers, working on our online store.

But no matter how much we grow, our focus will always remain on helping smokers to make the switch to vaping, and consistently providing high-quality vape hardware and e-liquids to make it easier for them.

Making the Transition Easier

There is so much to learn about vaping, and we realised early on that this could be a barrier to entry. There are plenty of people who want to quit smoking, but they often don’t know where to start, which devices to choose and how to get the most out of it.

As a result, many people end up trying vaping and deciding that it’s not for them. At Superior Vapour, we help people who don’t want the hassle and just want to get started.

So while we provide a huge range of products, we make it easy to find these on the website and in our stores. We make it as simple as possible to get started so everyone can enjoy vaping.

Helping every Smoker enjoy the Transition to Vaping

Just because our main focus was and is to help people move away from smoking, we were clear from the outset that we wanted to help people enjoy the experience.

Everyone vapes differently, and what one person loves is not right for another person. So we make a big effort to find new exciting flavours and the very best products so everyone can vape in the way they want to.

The world of vaping is constantly changing, and we make it our mission to be right at the forefront of the industry. That means we are constantly adding new items to the store to ensure our customers have even more choice.

Whether you’re looking for the latest e-liquids, new vape kits from the top manufacturers, or more advanced mods and hardware, you’ll always find what you need.

A Valuable Hub of Vaping Information

We know that the world of vaping can seem confusing at first with all the devices, acronyms and new things to learn. So we put a strong focus on education to make it as easy as possible to make the switch.

Our blog is packed with all our latest advice, tips and guides on vaping, so our customers use us as an informational resource rather than just a place to buy their latest vape gear.

Contact the Team

One thing we can promise our customers is that we are very strict about what we sell online and in our stores, and you’ll only find the very best here. We maintain very high standards, and we only stock items that we are happy to use ourselves.

Whatever questions you’ve got about our products or vaping in general, we’d love to hear from you. Contact us today to speak to one of our team:


Phone: 01179 669309 - Mon-Fri 10am-6pm

Address: Superior Vapour, 41 East St, Bedminster, Bristol, BS3 4HB