How to Store E-Liquids

Superior Vapour

Like regular food, e-liquid has its expiration date too, which you can check on the product label. Although e-liquid usually lasts around one to two years, how you handle and store it will affect how long it remains good to vape.

Once an ingredient in e-liquid breaks down or changes significantly, the e-liquid as a whole won’t be usable anymore. E-liquids are generally made of a PG (propylene glycol) and VG (vegetable glycerin) base with nicotine and flavourings mixed in. PG is man-made and resistant to decay, but the flavourings are likely to expire first, followed by nicotine or VG.

You can tell right away when your e-liquid has gone bad. It might take on a different colour over time, but this doesn’t necessarily mean you should throw it away—not-so-pleasant changes in flavour and smell are better indicators.

If you’re planning to have your e-liquid around for several weeks or months, then following proper storage practices will keep it in good condition so you can vape every drop of it:

What to Avoid: Heat, Air, and Light

Heat, air, and light might seem unavoidable, but these are the main triggers that cause your e-liquid to expire. All three of these alter your e-liquid on a chemical level, and the degradation process is irreversible.

Air and light start a process of oxidation when they come into contact a lot with e-liquid. Oxidation also wears down food, essential oils, metals, and even human cells. On the other hand, it’s unavoidable because your e-liquid will inevitably come into contact with air and light—even if your e-liquid container is sealed tight, there will always be some air trapped inside, contributing to oxidation. What you can do, however, is to minimise exposure. Air has the additional side effect of turning nicotine brown and eventually breaking it down.

Heat is also just as important to avoid. When heat is applied to e-liquid, the molecules become more reactive with each other, and just as with air and light, your e-liquid won’t be the same anymore. When e-liquids are manufactured, they’re commonly kept at room temperature because this brings out the best flavour profile. There is some flexibility when it comes to temperature, but even though e-liquid only evaporates at 150 C, it can start reacting at around 40 C. Because of this, e-liquid should be kept away from stoves, heaters, and other warm appliances. When you’re bringing your e-liquid around outside, don’t leave it in your car, as this can get pretty hot on a summer’s day.

Storage Areas for E-Liquids

The main rule of thumb with e-liquids is to store them somewhere cool, dark, and dry.

A popular choice for vapers would be cupboards, cabinets, or closets, where the e-liquid is pushed to the back or a remote corner so it’s hidden away from light. One thing that you do have to be mindful of when you’re storing your e-liquid in your kitchen is to separate it from food or cooking ingredients. Other people in your home might accidentally mix it up with food.

For vapers who have kids or pets around, it’s best to put the e-liquid somewhere that isn’t very reachable—a high shelf, for example. You can also have your e-liquid inside a box stowed away underneath the bed, but take extra precautions by adding a lock to it.

You might be wondering if you can store your e-liquid in the fridge or freezer. This usually isn’t necessary, but it does do a better job of preserving your e-liquid over the long-term. A fridge can reduce your e-liquid’s exposure to light, heat, and air, and just as it makes food last longer, it can make your e-liquid less reactive because the molecules are slowed down.

However, there are some tradeoffs. You might experience a loss of flavour with certain e-liquids. At the same time, extremes aren’t good, either—a fridge temperature that’s turned down too low can affect your e-liquid ingredients. On the bright side, your e-liquid is unlikely to freeze because PG and VG have low freezing points. The consistency will become thicker, though, and you’ll have to let your e-liquid warm back up to room temperature before vaping with it.

The Best E-Liquid Containers

It’s not just the general storage area that you have to consider—the exact bottle or container where you put your e-liquid also matters.

Plastic vs. Glass

Plastic is cheaper and more available, and you can stick with plastic bottles for your e-liquid if you’re going to finish it within two months. But once you go beyond that timeframe, plastic won’t be helpful in prolonging your e-liquid’s life. Over time, the plastic will interact with e-liquid, and this is accelerated by heat. Even high-quality plastic isn’t immune from this, not to mention that plastic can be permeable—air passes through it more easily, and pets can chew through it.

For e-liquids that last much longer, invest in glass bottles. Glass doesn’t react as much with your e-liquid, and it blocks out air better than plastic.


You’ll notice that most e-liquids are packaged in tinted rather than clear bottles. Tinted bottles help keep the light out. Although you might already be keeping your e-liquid away from sunlight, a tinted bottle serves as an extra security measure.

Reducing Air Exposure

The container also plays a role in how much exposure to air your e-liquid is getting. Whatever your container, make sure it’s airtight and sealed well, and close it quickly when you’re transferring e-liquid to your vape device.

Size matters as well. Small bottles are more advisable because they don’t leave as much excess air above your e-liquid as it gets consumed over several months. If you’re sticking with a large bottle for your e-liquid, try to transfer some of the e-liquid to a smaller bottle before vaping. Instead of opening the large bottle every time you refill your device, you can simply draw from the smaller bottle, preventing your main stash of e-liquid from being repeatedly exposed to air.

Storage for Retailers and Manufacturers

Retailers, shop owners, and manufacturers should follow proper storage as much as possible, considering that they keep e-liquids around for longer periods and a slight variation in flavour or quality can make or break customer experience.

On top of this, they have to comply with product regulations. E-liquid containers have to be at less than 10 mL—the exception to this would be if the e-liquid doesn’t have nicotine, as with short-fills. The containers should be child-resistant and tamper-evident, and there should be specific labels and warnings on the device, including a detailed list of ingredients and tips on product storage.


To sum it up, here’s how you can store your e-liquid properly:

  • Avoid heat, light, and air
  • Keep your e-liquid in a dark and cool place like a cupboard or closet
  • You can opt for long-term storage in a fridge, but flavour might be affected
  • Go for tinted glass bottles that are small and airtight
  • To keep it away from children or pets, put it on a high shelf or inside a locked box

Chances are, you’ll end up finishing your e-liquid within a few weeks or less, but if you want to maximise your e-liquid’s lifespan so it lasts for more than a year, then proper storage is key. The more you do this with your e-liquids, the more it’ll become second nature, and you’ll be glad when your e-liquid makes it through the long haul.

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Vaping Laws Around The World

Superior Vapour

Whether you’re looking to travel or merely interested in the state of global vaping, it’s good to stay updated on the vaping laws around the world. This article will briefly go over important regulations regarding the use, sale, and advertising of vaping in several major countries.


The UK is arguably the most liberal country in the world when it comes to vaping laws. E-cigarettes are legal to be used, sold, and advertised, with notable restrictions:

  • It is illegal to sell e-cigarettes or e-liquids to minors
  • The maximum amount of nicotine in a liquid that can be sold is 20mg/ml, with bottles restricted to having only 10ml
  • Atomizers are restricted to a 2ml capacity
  • All e-cigarettes and e-liquids must be registered with MHRA before they can be sold
  • E-cigarettes cannot be promoted as being healthy but can be marketed as being safer than smoking tobacco

Vaping also enjoys support from the government as a smoking cessation option. The number of vapers in the UK has grown from 700,000 in 2012 to 3 million as of 2018. Of that 3 million, 1.5 million have completely quit smoking. 

There are 7.2 million adults who smoke as of 2018, equating to 14.7% of adults in the UK. This marks a more than 5% decrease since 2011. 

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On a federal level, the sale and use of e-cigarettes are legal in the US. E-cigarettes and e-liquids are regulated by the FDA, classifying them as tobacco products. Regulations vary from state to state, and there are even city-specific policies. 

The following are the major federal restrictions:

  • Minors are banned from accessing e-cigarettes
  • A photo ID is required to buy e-cigarettes
  • E-liquid products cannot have branding that resembles food, candy, or beverage items
  • Flavoured tobacco products can only be sold in adult-only stores and online vendors, except for mint or menthol e-cigarettes

There are an estimated 34.3 million adults who smoke in the US as of 2017. The percentage of adults who smoke has dropped from 20.9% in 2005 to 14% in 2017. As of 2018, there are 10.8 million adults who vape, with 30.4% had quit smoking cigarettes.


It is legal to use, sell, and advertise e-cigarettes and e-liquids in Canada. Most vaping regulations follow the Tobacco and Vaping Products Act (TVPA) enacted on May 23, 2018. It was only as recent as then that vaping products with nicotine became legal in the country. 

Other significant federal regulations include:

  • Minors cannot be sold or given vaping products
  • Vaping products cannot be advertised as appealing to youths nor can they be promoted as healthy
  • Vaping products that claim to help quit smoking, including those with nicotine, must be authorised by Health Canada before they can be advertised, sold, and commercially imported

Health Canada supports vaping as a less harmful alternative to smoking. There are 4.6 million Canadians who smoke as of 2017. The percentage of smokers in the population actually rose from 13% in 2015 to 15.1%. This increase could very well be why the Canadian government has moved in favour of vaping.

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Vaping in Australia is legal, as long as there is no nicotine in the e-liquid that’s being vaped. Nicotine is considered a poison in the country, with the only exceptions being nicotine used in therapies and in cigarettes. E-liquids containing nicotine are therefore banned for sale and use. 

More important regulations include:

  • The sale of e-cigarettes requires registration with the Therapeutic Goods Administration before being sold
  • Most Australian states ban the promotion, as well as the public and in-store advertising, of e-cigarettes
  • Vaping is not allowed in smoke-free areas

Smoking prevalence in Australia has largely decreased from 18.9% of the adult population in 2007-08 to 13.8% in 2017-18. However, this national reduction has slowed significantly with the previous survey year showing a 14.5% smoking prevalence in adults. Harsh vaping bans can only slow this down even more, as smokers have one less effective alternative to tobacco use reduction.

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The sale and use of e-cigarettes are legal in France. The nation is looking to become a prime market for vaping too, as an economic study predicts the local industry could be worth 500 million euros by 2020

Only a handful of regulations are worth noting:

  • E-cigarettes and e-liquids cannot be sold to minors
  • E-cigarettes cannot be advertised
  • E-cigarettes cannot be used on public transport, enclosed workplaces, and areas with minors

From 2016 to 2017, one million daily smokers quit their habit, reducing the country’s smoking rate from 29.4% to 26.9%. This is a marked improvement from the 29.9% to 34.1% increase in the smoking rate from 2005 to 2014. A good portion of the French people attribute this decline to e-cigarette use.

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Regulations for vaping in Germany are lax. E-cigarettes and e-liquids can be legally sold and used. Devices and juices have no excise tax. Cross-border sales and transport aren’t prohibited, while retailers of nicotine-containing e-cigs only need to be registered. 

There are a few important restrictions:

  • E-cigarettes cannot be sold to minors
  • E-cigarettes cannot be advertised on the radio, TV, and internet, but they can be advertised on billboards
  • E-cigarettes and e-liquids must come with a leaflet detailing health risks and instructions

The smoking rate in Germany is at 25% as of 2017, according to a survey of selected EU countries. This is an improvement over the 2013 rate of 29.7%. For comparison, the number of vapers in the country is estimated to be around 2 million, with most e-cigarette users being ex-smokers. The local market is also expected to be worth over 756 million euros by 2023.


As the birthplace of the modern e-cigarette and home to 95% of the world’s vape product manufacturers, China allows the sale, use, and advertising of e-cigarettes and e-liquids. There are currently only notices for banning that aren’t legally binding, one being the sale of e-cigs to minors. However, there are recent calls from tobacco regulators for the government to regulate e-cigarettes and ban their use in public. 

Smoking is highly prevalent in China, with over 300 million smokers, amounting to almost a third of the world’s total. In contrast, the vaping market is tiny. However, it is growing rapidly, having increased its market size from less than 1 billion yuan in 2013 to 4 billion yuan in 2017

With very little vaping regulation, the potential for growth is astronomical in this country of 1.37 billion people.

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Non-nicotine e-cigarettes can be used and sold legally in Japan, even to minors, as there are no regulations for such items. However, e-cigarette products that contain nicotine are considered medicinal products, and there are no vape devices with nicotine that have been approved for sale. 

The smoking rate in Japan has been on a consistent decline since 1966, dropping even faster in recent times. As of 2018, 18.2% of the total population smoke

Because of the strict regulations for vaping with nicotine, the total number of vapers in the country is relatively small with no concrete figures. The vaping industry did generate over £3.6 million in 2016, which is five times the amount it made in 2015.


There are no nationwide regulations for the use and sale of e-cigarettes. However, vape products in India are classified as drugs, and there are no e-cigarettes that have been officially approved for sale. 

Government bodies are also pushing to prohibit the sale, manufacture, import, and distribution of such products. There is opposition from the trade ministry to banning the import of e-cigarettes, saying there is no legal basis for such an act.

There are about 130 million Indian smokers aged 15 and older. This amounts to 12% of the world’s total. 14% of the adult population are considered current tobacco smokers. The number of vapers is minuscule in comparison, adding up to about 260,000. 

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A Long Way To Go

Global vaping acceptance still has a way to go, as some of the biggest countries regulate or are looking to regulate vaping like smoking tobacco. The need for more long-term research on vaping’s effects on health is becoming more necessary to make vaping more appealing to lawmakers, especially with the industry maturing 10 years in. 

No Vaping Sign (18562436519)

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Vaping With or Without Nicotine: What’s the Difference?

Superior Vapour

There is no denying the fix that tobacco smokers get from taking a drag from a cigarette. Imbibing nicotine once you are addicted to it evokes a relaxing feeling that many vapers also look for when vaping, especially those who are weaning themselves off smoking. 

Some call it the nicotine hit, some call it the nicotine buzz; whatever you want to call that sensation, nicotine is at the centre of it. Of course, it is possible to vape without nicotine, but what’s the difference and is the nicotine element in e-liquid really that bad for you in the long run?

What is Nicotine?

Nicotine is a stimulant that is derived from tobacco. As a stimulant, it increases activity in a person’s nervous system, leading to feelings of alertness and excitement. Users generally feel energised upon consuming nicotine.

Since nicotine is derived from tobacco, it is generally consumed through smoking. However, it can also be taken in the form of nicotine patches and gums. Vapers also have the choice to consume it through different e-liquids that have varying levels of nicotine content. 

Additionally, nicotine has a controversial reputation. Much of this image is tied to its relation to tobacco. Because of all the harmful effects of tobacco smoking and how nicotine is inherent to the practice, the stimulant is believed to be harmful in and of itself by many. 

The dangers of smoking were first spotlighted in the 60s and 70s by medical institutions and public health advocates. Nicotine was guilty by association. As recently as 2015, the Royal Society of Public Health found that 90% of the UK public believes that nicotine is harmful.

Is Nicotine Really Harmful?

It is an indisputable scientific fact that nicotine is highly addictive. Like other addictive chemicals, nicotine’s pleasurable effects are reduced when the body starts to build a tolerance for it. Users then need to consume more of it to achieve the same levels of pleasure as the previous highs. It is a major reason as to why tobacco smokers find it incredibly hard to quit. Paired with all the toxic elements in cigarettes, nicotine is unsurprisingly thought of to be just as harmful. 

Recognising nicotine’s addictive properties, it is only fair to evaluate it separately from the poisonous results of tobacco smoking, as nicotine is also consumed in other forms. 

Nicotine by itself is not cancerous nor does it increase the risk of getting cardiovascular disease in users. An academic study conducted by the Society for Research on Nicotine and Tobacco outlines this, stating that no evidence links nicotine with cancer. The World Health Organisation via the European Code Against Cancer also echoes this statement by saying that nicotine by itself does not cause cancer.

While nicotine does increase heart rate and results in elevated blood pressure, these are side effects that are similar to that of caffeine consumption. Nicotine poisoning can happen, but it would take consuming an inordinate amount that is not present in cigarettes, patches, gums, and e-liquids.

In short, nicotine is not harmful the way tobacco smoking is. It is addictive, has mild side effects, and it does not cause fatal diseases. 

nicotine alternate

The Benefits of Vaping With Nicotine

One of the great things about vaping is the choices available to customise your experience. One such choice is being able to vape with or without nicotine. 

If you choose to vape with nicotine, you can expect the following:

1. It makes quitting smoking easier 

Vaping is one of the best ways for smokers to quit the habit. The act of lighting up a vape device, putting it to your mouth, and puffing away are fairly similar to smoking. Of course, it’s the nicotine content in the vape juice that ultimately makes the transition from smoking to vaping easy. 

Being able to get the familiar nicotine buzz from inhaling and exhaling with a vape sidesteps the intense physical and mental withdrawal symptoms that come with quitting cold turkey. 

If it’s nicotine addiction from smoking that needs to be controlled, there are e-liquids that have different amounts of nicotine. A nicotine addict can slowly work their way down from vape juices with high nicotine content to e-liquids with low nicotine content. 

2. It’s easier to feel the throat hit 

One of the distinct joys of smoking that vaping captures is the strong feeling at the back of the throat from taking a drag. This is commonly known as the “throat hit.” 

The strength of this visceral effect is largely determined by the amount of nicotine you will consume. Cigarettes have a lot of nicotine, so the throat hit is significantly strong and comes quick. E-liquids with high levels of nicotine can match the effect, but even e-liquids with less nicotine can produce a noticeable throat hit compared to nicotine-free juices.

3. It’s easier to regulate your vaping habits 

Many vape enthusiasts vape for the physiological pleasure that they feel from doing it. This sensation can be attributed to the aforementioned nicotine high. 

When vaping with nicotine, reaching that high comes much faster than vaping without nicotine. As a result, those who vape with nicotine don’t have to vape as much and as long as those who are vaping nicotine-free. 

Vaping less, of course, leads to the very practical benefit of saving more. E-liquids won’t run out as fast, reducing your regular spending on replenishing empty bottles. Also, vaping devices won’t be under as much stress from frequent use, leading to longer lifespans.

There is still a looming concern over the long-term effects of e-liquids. Not having to consume as much today can turn out to be extremely beneficial in the future when there is more data on how vaping affects people’s health.

The Benefits of Vaping Without Nicotine

Vaping without nicotine, on the other hand, has the following advantages:

1. You can’t get chemically addicted

Not everyone who gets into vaping is a smoker. There are people who are interested in vaping that have never had any nicotine in their lives. 

Nicotine-free e-liquids give those beginners the option to avoid the potential problems of becoming addicted to nicotine. Vaping is more welcoming in that regard, as those who don’t find it enjoyable can quit safely without picking up a chemical dependence. 

For smokers-turned-vapers, especially those who are attempting to completely overcome their nicotine addiction, nicotine-free e-liquids present a final goal that they can work toward without sacrificing the hobby. 

2. You will have a smoother vaping experience 

Nicotine does not have a particular taste. However, it does have the negative side effect of diluting the flavour of the e-liquid it is mixed with. 

Vaping without nicotine results in a more pronounced flavour in the vape juice. You can then focus on the richness and texture of the e-liquid you are vaping. Also, newbies won’t have to experience the gag reflex that vaping with nicotine can induce. 

By vaping without nicotine, the experience is freed from the need to get that harsh throat hit. The act of vaping itself as a pleasurable hobby becomes the main selling point.

3. You can focus on enjoying the creative and social aspects of vaping

Vaping has grown to become a lifestyle with a number of subcultures that are not just about getting the nicotine buzz. 

In the world of cloud chasing and the competitive vaping scene, participants actively avoid using e-liquids with nicotine to perform better. Practising for such events requires a lot of vaping, and nicotine-free e-liquids are a must to avoid feelings of nausea. 

As mentioned earlier, some vaping beginners who have no experience smoking and have zero exposure to nicotine. Being able to vape without nicotine allows them to join vaping communities and enjoy socialising over the hobby while not having to worry about the harsh effects of vaping with nicotine.

The Freedom of Vaping

The negative image of nicotine mostly comes from its association with tobacco smoking. With vaping, however, the downsides to nicotine are mild. The only exception is the potential for addiction, and even then, it is to a relatively harmless chemical unless taken in very large doses. 

On the other hand, nicotine itself isn’t essential to vaping, and vaping without it also has its host of advantages. That being said, if you’re switching to vaping to quit smoking then cutting out the nicotine from day one is likely to see you return to the fags, so we’d recommend weaning yourself onto lower nicotine levels over time, in order to make the transition to zero nicotine vaping successful.

Fortunately for vapers, you’ll have the freedom to decide whether you want to vape with or without nicotine and enjoy the benefits of either option. 

If you’re a beginner and you need help with choosing your first e-liquid, whether you want it with or without nicotine, feel free to send us an email at or call us at 01179 669309.

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Vaping Glossary

Superior Vapour

Joining the world of vaping requires an understanding of a wide range of terms. The jargon can understandably get confusing at the beginning, but the more you’re exposed to it, the better you can refine your vaping preferences.

To help ease you into this lifestyle, let’s start with the following terms:

Analog — A slang term that vapers use to refer to regular tobacco cigarettes.

Cartridge — A removable container that’s pre-filled with e-liquid for a user’s convenience; this is one part of a three-piece closed e-cigarette set with a plastic or metal mouthpiece attached to it.

Cloud chasing — Theart and science of exhaling huge amounts of vapour using techniques aimed to produce dense clouds, which will then form a variety of visually-stunning shapes.

Coil — A metal conductor that works together with the wick to heat up your e-liquid. Coils are also called atomisers.

Disposable — A small non-rechargeable e-cigarette that you will need to dispose of when the battery runs out or when the cartomiser is exhausted.

DIY — In the vaping context, this refers to any homemade modifications that a user does, whether to their device, e-liquid, or storage solutions. Note thatDIY solutions are not for beginners.

Draw — The process of inhaling vapour from your device.

Drip shield — An external cover used to catch e-liquid when it leaks to prevent damage to the device. This is an accessory made of a hollow metal tube and is used to cover an atomiser.

Drip tip — An alternative mouthpiece accessory that allows users to practice “dripping”. A drip tip is a hollow tube that can be screwed on the atomiser.

Dripping — An alternative way of vaping; this process lets users “drip” e-liquid drops directly on the device, resulting in a much more flavourful experience with denser vaping clouds.

Dry burn — This is a way of cleaning your device’s coil. The process involves removing any source of e-liquid, holding down the power button, and watching the coil reach red heat. You will then need to repeat the steps until the coil impurities are burned off.

Dry hit — The unpleasant experience of taking a draw off an e-cigarette with an unsaturated wick; often taken as a sign that you’re out of e-liquid. Also called dry puff, this results in a harsh dry taste.

Dual coil — These are cartomisers, clearomizers, or atomisers that have two coils. Some vapers prefer this setup as it gives more vapour. It, however, comes with the cost of having a reduced battery life.

E-cigarettes — A handheld device used for vaping, often as an alternative to traditional tobacco smoking. It involves heating up liquid, which then turns it into vapour. The most basic setup of an e-cigarette is an atomiser (or a coil to heat up the e-liquid) and a battery (to power up the device).

E-liquid — A liquid solution that contains propylene glycol (PG), vegetable glycerine (VG), flavour, and nicotine. This is then vapourised using an e-cigarette. Vapers can modify their e-liquid content depending on their preferences; also called e-juice and smoker juice.

Leaking — A frustrating experience for vapers, this happens when e-liquid leaks out of the cartomiser, atomiser, or the tank. If left unchecked, the leak can reach the battery and cause the device to short circuit.

Lung hit — One of the two ways to inhale vapour (the other one being mouth hit), lung hit (also called direct-to-lung inhale, D2L, and direct inhale) refers to inhaling vapour directly to the lungs. This is a technique that cloud chasers often use. The device and e-liquid matters with this technique, as the appropriate e-cigarette for lung hits are those with low-resistance coils and high power. E-liquids, meanwhile, should have nicotine levels no greater than 3 mg, as high nicotine content can cause discomfort (e.g. nausea, coughing) when inhaled directly to the lungs.

Mods — These are devices composed of multiple parts which can all be separated from each other. The term “mods” traditionally referred to any device that’s modified by its users. Today, the term has evolved to refer to any vaping device that doesn’t look like a cigarette. Mods usually have longer battery lives and stronger vapour production, includingmech mods,box mods,squonk mods, and many more.

Mouth hit — One of the two ways to inhale vapour (the other one being lung hit), mouth hit (also called mouth-to-lung inhale, M2L, and indirect inhale) refers to collecting vapour in your mouth, letting it linger, then taking it inside your lungs. This process is similar to how smokers draw from cigarettes, which makes it popular among ex-smokers or those who alternate between vaping and smoking. You’ll also get to taste the e-liquid’s flavour better with this technique.

Nicotine salts — A recent trend that started gaining a huge following, nicotine salts is the product of nicotine (the base) reacting to an acidic element (in this case, benzoic acid). Nic salts were introduced to the market by JUUL in 2018, allowing vapers to experience less throat hits despite using a higher nicotine salt level, which makes vaping more enticing to tobacco smokers who wish to quit the habit.

Ohms — The measuring unit for the coil’s electrical resistance.

Pen style — These are e-cigarettes that are shaped like a pen, often included in starter kits.

Propylene Glycol (PG) — A tasteless and odourless organic compound which makes up one-fourth of an e-liquid’s content (alongside nicotine, flavour, and vegetable glycerin). Higher amounts of PG (relative to VG) will result in a stronger throat hit but weaker vapour.

Puff — A technique that involves taking quick short drags of vapour. Some devices are activated by puffing, instead of the user pressing on the power button.

Rebuildable atomisers (RBA)Rebuildable atomisers are devices that users can customise. It includes a build deck and a tank for the e-liquid. You will then need to build and wick your own coils. There are two types of RBAs, namelyrebuildable tank atomisers or RTA (which houses e-liquids in a separate tank) andrebuildable drip atomisers or RDA (which involves dripping e-liquid into the coil or wick).

Resistance — The rate at which electricity travels through the atomiser. An atomiser with high resistance (HR) produce less vapour, while an atomiser with lower resistance (LR) produces more vapour.

Rig — A term vapers user to refer to a complete e-cigarette setup.

Squonking — A style of vaping that involves squeezing the e-liquid bottle at the bottom of the device to feed the juice into the atomiser.Squonking evolved from RDAs, and is a more convenient way of vaping as you won’t need to manually drip e-liquid into the atomiser.

Sub-ohm vaping — This is a vaping style that uses a device with a coil resistance lower than 1 ohm. Depending on the setting,sub-ohm vaping can increase vapour or flavour production. This also requires a fundamental understanding of the principles of ohms and joules, and as such, more fitted to advanced users.

Tanks — The part of an e-cigarette which houses the e-liquid and atomiser.

Variable voltage (VV) — An e-cigarette’s feature that allows users to control the voltage output of their device.

Variable wattage (VW) — An e-cigarette’s feature that allows users to control the wattage output of their device.

Vegetable Glycerin (VG) — A tasteless and odourless organic compound which makes up

one-fourth of an e-liquid’s content (alongside nicotine, flavour, and propylene glycol). Higher amounts of VG (relative to PG) will result in thicker clouds. VG also has its own sweet taste, which may be noticeable to some vapers and get in the way of the e-liquid’s flavour.

Voltage — This refers to the amount of power or the electrical potential of your vaping device.

Watt — This refers to the power that the atomiser consumes. With higher wattage, you can expect more vapour. However, this comes at the cost of flavour and hotter vapour.

Wick — The absorbent material that soaks up the e-liquid for the coil to then heat up. Wicks are usually made from cotton, fabric, or silica.

As with any community, vaping jargon will continue to grow as the number of vapers increase and the technology evolves. If you need someone to show you the ropes and give you an idea which device is better suited for beginners, give us a call on 01179 669309 or email us at

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Vaping 101: Nicotine Salts

Superior Vapour

Nicotine salts started out seemingly like a fad in 2018, but the vaping world has come to accept this alternative form of e-liquid for the options it provides to newbies and veteran vapers alike.

Now that we know they aren’t just a passing trend, it’s time we dedicate a Vaping 101 guide to nicotine salts. Whether you’re starting out vaping or someone who’s tied to the traditional ways of vaping, read on and you just might learn something that could prove to be valuable to your vaping lifestyle.

What Are Nicotine Salts?

To avoid any confusion, let’s get this out of the way immediately: nicotine salts have zero relation to the popular seasoning you put on your food. Although chemically, they are a salt, your vape juices won’t taste salty nor will you suddenly increase your daily sodium intake if you use nicotine salts.

In the case of nicotine salts, they’re the result of nicotine (the base) being mixed with an acid. They are actually fundamentally the same as the nicotine found naturally in a tobacco leaf.

What Makes Nicotine Salts Different From Traditional E-liquids?

Traditional e-liquids have “freebase” nicotine. This is the purest form of nicotine, isolated from any other element usually present with nicotine. This is also what cigarettes contain.

Freebase nicotine was the brainchild of Philip Morris’ research into making more effective cigarettes back in the 1960s. It is more bioavailable than nicotine in its natural state, which makes freebase nicotine easier for the body to absorb. Mixed with ammonia, this type of nicotine could be delivered in higher amounts in cigarettes for a more addictive experience.

Nicotine, however, has a high pH level (around 7 to 8), which means high alkalinity. This translates to the harsh feeling on your throat when you smoke or vape a lot of it. This is where nicotine salts come in.

The History of Nicotine Salts

Because of how vaping was originally invented as an alternative for smokers who want to quit smoking, it’s only logical that just about every e-liquid uses the same type of nicotine to approximate the buzz-like effect of smoking a cigarette.

However, the average cigarette still contains more nicotine than the average e-liquid. Matching the nicotine levels in your typical e-cigarette with a traditional cigarette generally makes for an unpleasant, rough vaping experience.

Enter Pax Labs, the creator of JUUL. In 2015, they patented a way to make a vape product that would deliver the strong nicotine kick of a cigarette without the burning sensation in the throat that usually comes with smoking through. This would make the idea of switching from tobacco smoking to vaping more enticing for smokers who want to quit but still want the strong nicotine feel.

Pax Labs went back to the basic concept of nicotine salts, but looked for an acid that would mix in well with nicotine to make it as bioavailable as freebase nicotine. Their research led them to benzoic acid.

Benzoic acid in nicotine salts achieves a similar level of bioavailability to freebase nicotine. It also reduces the pH level of the nicotine. In turn, this lowers the alkalinity of the nicotine, resulting in a much smoother vaping experience even with relatively high amounts of nicotine. This also allows for more nicotine to be used even in low-powered vaping devices.

This breakthrough in vaping technology led to the breakout success of nicotine salts and JUUL’s current domination of the US market.

Are Nicotine Salts Safe?

Because we are dealing with substances that we directly inhale, it’s only natural that you express some concern over the safety of this particular version of nicotine. After all, the idea of a more powerful nicotine kick can raise eyebrows, especially for those who want to curb their addiction.

On the most basic level, nicotine salts are no more or no less harmful than freebase nicotine.

There has yet to be any major study done on the health effects of inhaling benzoic acid. What research there is does point to benzoic acid causing mild allergy-like reactions upon contact with skin or the eyes. It might trigger coughing, but benzoic acid, in general, has not proven to be extremely toxic to humans. There has currently been no public case of people suffering adverse effects directly because of smoking nicotine salts with benzoic acid.

What might be more of an immediate concern is the potentially more addictive quality of nicotine salts. There is definitely more nicotine that can be consumed through the use of nicotine salts in vaping. Using them in high-powered vape devices is not advisable.

Although it would take an unreasonably high amount of nicotine (ingesting more than 500 mg in one go) to actually die of nicotine poisoning, it’s better to err on the side of caution. For reference, the strongest nicotine salts can have as much as 50 mg nicotine.

Pros and Cons of Nicotine Salts

Now that you have a general understanding of nicotine salts, we can go over their advantages and disadvantages compared to traditional e-liquids. From there, we can also identify the types of vapers who can get the most out of using nicotine salts.


  • Quick and Powerful Nicotine Kick — Nicotine salts will hit you much faster and stronger than your standard vape juice. It’s the most similar vaping experience to smoking a cigarette, so it’s particularly useful for smokers who are just about to transition from tobacco smoking to vaping.
  • Smooth on the Throat — Thanks to the benzoic acid found in popular nicotine salts, vaping high amounts of nicotine won’t burn your throat the way traditional vape juices would at the same nicotine levels. If you’re just starting your vaping journey, nicotine salts aren’t a bad first option if you get turned off by the relatively rougher hit from a standard e-liquid.
  • More Concentrated Flavour — Freebase nicotine has a distinct effect on the taste of ordinary vape juices. Nicotine salts don’t have that problem when mixed with e-juices. You will be able to enjoy the full flavours as originally designed by e-liquid makers.
  • Easy-to-Use — Nicotine salts are often used with low-powered vaping devices, and these devices are generally no-frills, low-maintenance vape pens that can fit in your pocket. Beginners might find this more to their liking, as they don’t have to worry about fiddling with mods and having to carry around a big rig in public.
  • More Affordable Long-Term — Because of the more potent nicotine content in nicotine salts, users tend to consume less e-liquid to get the buzz from vaping than those who vape with traditional e-liquids. Coupled with the fact that nicotine salts are mostly vaped using cheaper, low-powered devices, it’s the budget-conscious vaper’s choice.



  • Limited Availability — Because nicotine salts are considered an alternative, not all vape shops have them in stock. If they do, the supply won’t be as much as it is for standard e-liquids, and there will likely be fewer flavour options, too.
  • Constrained Customisation — A huge part of the vaping lifestyle is the customisation. Being able to express yourself through modifying your own vape rig is a culture in and of itself. Nicotine salts users are mostly confined to vape pens and pods, which aren’t fully customisable.
  • Compatibility Issues — Standard vape juices can be used with just about any kind of vaping device. Trying to use nicotine salts with a sub-ohm tank would require a decent amount of tinkering if you don’t want your lungs to feel like they are burning.
  • No Cloud Chasing — Because you can’t be inhaling too much with nicotine salts, you won’t be producing big clouds. While the casual vaper probably isn’t joining cloud-chasing contests or performing vape tricks, there is still a huge cloud-chaser scene that just won’t find much use for nicotine salts.


When it comes down to it, the choice to use nicotine salts depends on what your vaping goals are. While they certainly have their benefits, they also have their downsides that may not sit well with the vaping lifestyle you’re aiming for. Hopefully, this guide has given you enough information to go on to decide for yourself if nicotine salts suit your specific vaping preferences.

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Vaping Trends in 2019

Superior Vapour

2018 was an important year for the world of vaping, with landmark advancements in product reach, scientific research, and legislation. 2019 is already shaping up to be another big period for vaping.

Here are the vaping trends we foresee happening throughout the course of the year in terms of e-cig technology, regulation across countries, as well as market challenges and opportunities.

Vape Product Innovation

Since its inception, vaping has been a hub for technological progress. Consumers’ desire for a better vaping experience and more options for optimisation and self-expression via mods has e-cig and e-liquid manufacturers constantly innovate on their products. 2019 points to more advances on this front, as we are likely to see the following trends:

  • More Smartphone Integration

Premier vaporizers already have Bluetooth apps available for download on your smartphone for easier, more finely tuned control over such devices. With smartphone use having become integral to everyday living, it’s not going to be a surprise to see more connectivity between your mobile phone and your mod.

  • More Compatibility with Vape Mods and Kits

Flexibility in your product is key to market success, as customers don’t want to be constrained with what they can use with their pod and vape kits. Expect more kits to be compatible with all kinds of flavours, batteries, atomizers, and mod components.

  • Vegetable Glycerin in E-Juice Flavours to Increase in Popularity

The presence of vegetable glycerin (VG) in your vape juice makes for a sweeter taste, a smoother drag, and more puffs on your vapours. All these positives are bound to make VG juices more popular among consumers this year. 70% VG content in e-liquids containing this ingredient will be more of the norm.

  • Nicotine-Free E-Liquids

It is very much the standard for juices to have nicotine, and it is quite common to have options for choosing products with varying levels of nicotine strength. However, there is still a space to be filled for e-liquids that are completely free of nicotine.

For potential consumers that are interested in vaping but don’t want any nicotine, 2019 looks to be the year to get into the hobby as more nicotine-free e-liquids come to the market.

Vape Research and Regulation

Vaping has become a scientific, legislative, and ideological battleground for academics, policymakers, and industry leaders. Last year saw significant steps in promoting vape use as an alternative to tobacco smoking and easing regulations on sales and advertisements, at least here in the UK.

This year will continue the trend of more studies being done on vaping’s effects on health, governments around the world passing new laws, and tobacco supporters making their voices louder.

  • More Research on Vaping as Tobacco Harm Reduction (THR)

Vaping was invented as a healthier alternative to tobacco smoking. However, it is a relatively new practice, which means long-term studies on its effects on health are very few and far between. Fortunately, major strides have been made throughout the years in terms of vaping’s immediate impact on reducing tobacco smoking and the benefits that come with quitting.

Government bodies in the UK like PHE and the House of Commons’ Science and Technology Select Committee publicly supporting vaping as THR in 2018 was encouraging. With education on vaping becoming more of a priority to address tobacco smoking problems, more research will be conducted on the risks of vaping and its effectiveness as part of public anti-smoking campaigns.

  • More Opposition to Vaping from US Institutions

The Food and Drug Administration (FDA) in the US made waves in the vaping industry last year when Commissioner Scott Gottlieb announced in November they were moving to limit sales of flavoured e-cigarettes. Just this January, Gottlieb said e-cigarette companies will “face an existential threat” if vaping use in American youth continues to rise.

Major states like California, New York, and Massachusetts are looking to impose even more restrictions on e-cigarette use and sales. The US is one of the biggest vaping markets, so any seismic shift in regulation will have ripple effects internationally.

  • The lifting of Vaping Bans in the UK

On the bright side, the support of our local government regarding vaping can lead to the relaxation and reversals of vaping bans in the UK. From hospitals showing more interest in providing e-cigarettes to patients, to hotels and restaurants allowing customers to vape, we could be seeing more freedom in the vaping lifestyle here at home.

Vape Business Opportunities

With technological progress and legislative roadblocks come the unpredictable market forces that make speculating about the industry exciting.

While there is no way of knowing for sure what we will see regarding the challenges and opportunities vape businesses will have for the rest of the year, we can comment on trends that are likely to happen this 2019:

  • More Online Retailers

Of all the predictions in this article, the growth of online vape shops in 2019 is the surest bet that can be made about where the vaping industry is heading—not just this year, but in the years to come.

When global e-commerce sales are expected to break £2.2 trillion in 2019 and 51% of UK consumers prefer online shopping over going to physical storefronts, it’s a given that more vape retailers will offer their products over the internet this year.

  • Marijuana and CBD Markets Are Prime for Business

The controversies surrounding marijuana and cannabidiol (CBD) have been giving way to more public acceptance and legality in the Western world. As more states in the US make marijuana legal and medical cannabis is also available for prescription in the UK, vaping companies have fewer obstacles to deal with if they decide to jump into that specific market.

CBD usage faces even less mainstream opposition relative to marijuana and vaping, and the marketability of an even healthier product makes it an alluring prospect for more vape businesses to take advantage of this 2019.

  • More Support from Private Companies and Consumers

Even with all the pushback from politicians, anti-smoking groups, and Big Tobacco on the use of vaping, there’s simply no denying the rapid increase of e-cigarette users and businesses answering the growing demand around the globe.

As reported by the BBC, there were 7 million e-cigarette users in 2011 worldwide, 35 million in 2016, and by 2021, that number will likely reach almost 55 million. The same story pointed to money being made in the industry has grown from £3.1 billion in 2013 to £17.1 billion in 2018. Barring any credible scientific breakthrough that convincingly shows disastrous health problems caused by inhaling vapours, there is no stopping the burgeoning lifestyle of vaping.

Looking Forward to Vaping in 2019

While there are real concerns over the public perception and regulation of e-cigarettes in 2019, the immediate future is mostly something we can all look forward to as vape enthusiasts. When we look back on these predictions by the end of the year and the start of 2020, let’s hope our optimism is validated.

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Is making your own E-Liquid Safe?

Superior Vapour

Apart from a functioning e-cig, your e-liquid is the other essential component that makes the vaping experience possible. Since its introduction to the global market, a wide variety of flavours have now become available—from traditional tobacco to a whole range of dessert and fruit flavours.

The vaping industry has evolved over the years to cater for every type today of vaper, from the casual to the hardcore DIY mod vaper. Some dedicated individuals even choose to create their own e-liquids. This emerging trend has seen a multitude of DIY recipes appear online.

But should you create your own e-liquid, when there are serious concerns surrounding the safety of this practice. At Superior Vapour we would say no, especially given the dizzying range of e-liquids on the market, made by true artists in their craft.

That being said, we thought we’d put something together to look at this growing trend in order to help you come up with an informed choice.

Pros of Creating Your Own E-liquid

When creating your own e-liquid, you basically need to mix nicotine, flavour concentrates, and a base liquid of PG/VG. Not all three are strict requirements since some vapers prefer nicotine-free or unflavoured e-liquids.

Here are the benefits of creating your own e-liquid:

1. Customisation

One of the top reasons why vapers mix their own e-liquid is to add variety to their experiences. If you have been vaping the same flavour for a while or if you get vaper’s tongue, you now have the option to just make a new e-liquid flavour.

The same goes for nicotine levels. If you want to vape something stronger (or less), you can control the nicotine level that you’re comfortable vaping.

2. Lower cost

Considering the array of products available today, it’s tempting to try multiple bottles of different flavours. Indulgence and your vaping frequency can get expensive. DIY e-liquids are often cheaper, provided that you buy the ingredients in bulk. As with any product, wholesale prices are always lower than retail price.

3. Unlimited e-liquid

On top of the cheaper price point, you will also end up with a lot more e-liquid if you make your own. When you DIY your e-liquid, all you have to do is whip out your tools and ingredients, and you’ll have a fresh batch in your hands.

The Risks of Creating Your Own E-liquid

DIY e-liquids are only recommended for advanced users. This alone is enough of a reason not to do it in my opinion. It’s is not a task for those who do not understand the intricacies of each ingredient, the right percentage, the safety procedures, and how each content would react to each other. There are plenty of risks at stake if you do this the wrong way.

1. Your safety

This is the number one risk that you have to contend with when DIY-ing your e-liquid, for a number of reasons:

  • Nicotine content – High dosage of nicotine is volatile at best and dangerous at worst. Never make the mistake of using pure nicotine. On top of that, there are adverse health effects that you’ll experience (e.g. burning) just by touching or accidentally spilling nicotine on your skin.
  • Controlled environment – E-liquids are manufactured following an exact formula that often take years to create, as well as strict compliance with government laws. The wrong measurement, even in small amounts, can result in dangerous chemical compounds. E-liquids are also developed in labs where the environment is controlled and there are safety protocols in place.
  • Lack of experience – Whether this is your first or tenth time to create DIY e-liquids, there will always be risks when doing it at home. Some experts will say at least six months of experience is needed to start DIY-ing your liquids; however, the fact of the matter is that at six months, you’ll only have enough time to appreciate various e-liquids and the ingredients in them. You need to understand the entire process, before deciding to set up your own home lab.

2. It is a complex process

Mixing your own e-juice is not as simple as mixing your own cocktail or following a baking recipe. You need to do actual calculations to get the right amount of ingredients in one bottle.

For one, you need to account for the nicotine level and the liquid base ratio. And then, you also need to find out how much nicotine is enough to get the hit that you’re looking for. On top of that, you also have to consider the flavouring—how much do you need to get the taste that you’ll be happy with?

This isn’t as easy as it sounds. Calculations take time; so does the experimenting. If your final product is not to your liking, you will need to start over again.

3. The taste may not be up to your expectations

Even if you followed the recipe to the letter, there is a huge risk that your final product will not taste like what you had in mind.

More often than not, you’ll end up with a bland-tasting e-liquid that does is not on par with any of the store-bought bottles you tried before. This is how it is when you DIY anything. The professionals that make e-liquids have honed their craft over years and years and are experts. It’s unlikely you’ll get anything approaching an e-liquid bought from a professional supplier on your first, third or even twenty third go.

It could, therefore, actually take you quite a lot of time and money before you nail the actual taste that you want in a bottle. And that’s just one flavour.

4. You’ll waste products

Plenty of vapers buy ingredients in bulk to save on costs. But if you end up with a bottle that you’re not happy with, then you likely won’t vape it. Even if you give it away, you’ll end up with wasted ingredients.

5. It can get costly

On your first few tries, you’ll also most likely waste a good amount of ingredients to get everything right, either by experimenting or because of any untoward accidents (e.g. spilling).

While some might argue that experimenting is part of the fun of DIY, the amount of money you’ll spend on wasted ingredients can quickly add up.

The E-Liquid Brands that make it look easy

There are a lot of talented producers out there making insanely delicious and inventive e-liquid flavours. Whether you decide to DIY or not, there is no shortage of choices for any vapers out there in today’s market.

Here are just three of our absolute favourites

1. Bo Vaping

Known for their pod vaping system, Bo Vaping, introduced by French vaping company J Well, is known for their premium flavours. You can choose from lemonade, tobacco, bubblegum, butterscotch, peppermint, and many more.

2. California Vaping Company

Based in San Diego, Cali Vapes focuses on providing premium e-liquids which are all made using organic ingredients. Among the flavours that they have include the apple berry cream puff, Kentucky sweet leaf, vanilla cloud, white mango, and waffle batter. Check out our exclusive interview with Dakoda Collins of Cali Vapes.

3. J Well

J Well brings to the market the elegance that the French are known for. Not only are their e-cigarettes made from premium products with elegant designs, their e-liquids are created using the highest quality of raw materials. Each of their 46 flavours is made without diacetyl or acetyl propionyl. You can pick from the classic tobacco or other more specialised gourmet flavours.

Not For Beginners

The e-liquid bottles that you see out in the market today are products of years of innovation. Before hitting store shelves, these delicious concoctions have gone through multiple iterations and testing, making it nigh on impossible for any amateur DIY e-liquid maker to replicate.

Perhaps more importantly though, creating your own e-liquid can be dangerous if you don’t know what you’re doing. For this reason alone, we don’t recommend it to beginners. Leave it to the pros. They’ve definitely got you covered.

If you need help picking out flavours that you’ll be happy with, give us a call at 01179 669309 or email us at

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Parliamentary Committee Urges an Easing of Vaping Restrictions

Superior Vapour

In October 2017, the Science and Technology Committee launched an inquiry into e-cigarettes. Led by Lib Dem MP Norman Lamb, the committee aimed to determine whether vaping is becoming a gateway to smoking addiction, if it is addictive to its users, as well as establish its short and long-term health risks.

Last August, after 10 months of examining written and oral evidence from various stakeholders, MPs have concluded that there is overwhelming scientific evidence that backs up the benefits of e-cigarettes.


Although vaping was shrouded in controversy and plagued by misconceptions when it was first introduced to the UK, many lawmakers are now urging the government to relax vaping rules, in the light of all the new evidence on how it is helping huge numbers of smokers to quit.

The committee’s three-part recommendations include:

1. Reducing Harm

There is a growing body of literature that proves e-cigarettes are less harmful than conventional cigarettes.

In fact, the Public Health of England (PHE) says that vaping is 95% less harmful than smoking and has a negligible risk to bystanders. The committee found that e-cigarettes do not have tar and carbon monoxide—two components produced during combustion that are much more dangerous to both smokers and second-hand smokers.

While there is a gap in independent research proving that ‘heat not burn’ products are better, the vaping process is still 90% less harmful than smoking. Although vaping also produces nicotine, it does so without the need for combustion.

Uncertainties will continue to hound vaping, given that it’s only been in the market for a decade. In light of this, the committee recommends:

  • More long-term studies to be conducted. Despite the research gap, however, the committee maintains that the risks of smoking far outweighs that of vaping—even going so far as saying that if quitting altogether is not possible, then switching to e-cigarettes is a much better alternative.
  • The government should continue its annual ‘evidence review’ on e-cigarettes and other ‘heat not burn’ products. Filling the gap for long-term studies should also be done, together with the help of PHE and the Committee on Toxicity of Chemicals in Food, Consumer Products, and the Environment.


These annual reviews are encouraged to be made available to the public via an online hub, as well as including stakeholders other than the tobacco industry and e-cig manufacturers in the process.


2. Smoking Cessation

There is no strong evidence that proves vaping leads to conventional smoking. In fact, in the 2.9 million vape users in the UK currently, more than half of them are ex-smokers. Even the perceived risk of flavour variety attracting young non-smokers to take up vaping is also found to be negligible.

The committee then recommends the following:

  • A medically-licensed e-cig user should assist medical professionals to help a smoker quit the habit. This way, it would be easier to claim how effective it is, which is currently prohibited by law.
  • The government is also urged to review with the MHRA, as well as the e-cig industry, how to streamline the process of using vaping as a smoking cessation therapy. 
  • Recommend the use of e-cigarettes to patients in mental health units, as those with mental health issues are found to smoke more than others. Vaping has a two-fold benefit for them: help them to stop smoking, and allow them to participate in the facility’s activities (given that there is no need to leave the room when vaping).
  • The NHS is encouraged to lift their ban on e-cigs, which is currently in effect in three-quarters of their mental health trusts. The committee points out that the NHS is mistaken in thinking that second-hand vapour is detrimental to one’s health. They also called for the NHS to review their policies on e-cigarettes in their mental health facilities.
  • Change public perception of e-cigarettes, as currently, it is treated similarly to combustible cigarettes. Vapers should not be forced to go to ‘smoking shelters’, as it will undermine their efforts to quit smoking. On top of that, there is no evidence that second-hand vape can affect one’s health. The committee, of course, recognises that the public would have to accommodate vapers in the short term.


3. Regulation

In terms of regulations, MPs are strongly encouraging legislators to loosen restrictions on vaping, especially after Brexit. Current UK laws follow EU Directive on e-cigarettes, which includes banning its advertisement, strict labelling, and controlling the amount of nicotine per millilitre.

The committee, however, believes that all these hold back e-cigarettes as a viable option for smoking cessation.

For one, limiting nicotine strength means vapers would need to puff harder, which might turn heavy smokers off from vaping. Secondly, restricting tank sizes has no scientific basis. Prohibiting e-cig manufacturers from claiming that their products can help with smoking cessation means limiting the options for a lot of smokers.

As such, the committee recommends:

  • That the ASA and MHRA review regulatory anomalies and the EU directives and then publish their findings in the next Tobacco Control Plan.
  • Taxation should directly correspond to the level of health risk that a smoking-related product presents. If this pushes through, e-cigs would be the least taxed.
  • The government should review current legislation, especially in light of Brexit, which includes regulations, taxation, and advertising. The committee also encourages that these decisions should be based on scientific evidence.


Public Reception

The MPs’ findings are in stark contrast to other countries’ regulations. Australia continues to ban e-cigarettes completely, while the US is concerned about vaping’s long-term risks and effects on minors.

While the EU continues its limits on size, strength, and e-cig advertising, the UK is much more open to vaping. Every year, the number of vapers grow, while the number of smokers declines.

Action on Smoking Health (ASH) found that current smokers use e-cigs to cut back on their tobacco intake. Another study by the Cancer Research UK found that nicotine level in vapers is the same as those with smokers sans the harmful components, making it a viable alternative. The Royal College of Physicians echo these findings with their own study.

However, despite the scientific studies both short and long-term, conclusions of the inquiry still drew flak. It has been criticised to be only taking evidence from vaping lobbyists, big tobacco, and pro-e-cig users, despite numerous experts cautioning the public about vaping’s long-term health impacts.

ASH, on the other hand, welcomes the committee’s findings, adding that prescribing vaping can help those in low-income brackets as well as those with high levels of addiction.

We, at Superior Vapour, also welcome this positive development in the vaping industry. If this is your first time to vape or you are looking into this as a way to quit smoking cigarettes, email us at or call us on 01179 669309. We’ll help you look for the first vaping kit that would fit your preferences.

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How to get more Flavour from your E-Liquids

Superior Vapour

While others take joy in creating huge clouds of smoke, a lot of vapers prefer to focus on the flavour itself. We’ve covered cloud chasing before so, in this spirit, I thought it time to do something on getting the best possible flavour from your e-liquids; something known as flavour chasing.

PG vs VG

PG (propylene glycol) and VG (vegetable glycerine) are two of the four ingredients that you’ll find in today’s e-liquid bottles, along with nicotine and flavouring.

Let’s say a typical bottle has 10% nicotine and 10% flavouring. The remaining 80% would be PG and/or VG, which helps dilute the nicotine and the flavouring.

Here’s the difference between the two:

  • Propylene Glycol (PG) – PG is an organic compound that is tasteless and colourless. Given that it has a lower viscosity, it flows easily like water. PG tends to absorb flavours better than VG, so e-liquids with higher PG content will have a more concentrated taste. It also produces the “throat hit” that current or ex-smokers prefer in their vapes.

If you use e-liquids with higher PG amount, it produces weaker vapour but stronger flavour. Note that PG has a higher rate of sensitivity among users (some experience hives, itching, or difficulty in breathing), so a number of vapers prefer to have less or no PG content in their e-liquids.

  • Vegetable Glycerine (VG) – VG is also an organic substance that came from plant extracts (e.g. coconut oil, palm oil, soy). Similar to PG, it is tasteless and colourless. However, it’s a thick liquid with a subtle sweet flavour, which could sometimes diminish the e-liquid’s flavour.

Having a higher viscosity means e-liquids with higher VG content can produce bigger and denser clouds of vapour. It also produces fewer throat hits when inhaled.

“PG/VG ratio” is a term you’ll encounter in the process of flavour chasing. This ratio is based on how you like to vape. We’ll discuss this in more detail in a bit.

Steeping E-liquid

Another technique you need to be aware of is steeping e-liquid. This is the process of ageing your e-liquid so that any bottled taste or alcohol are removed. The entire process is done via oxidation, which then mixes the VG/PG content, flavour, and nicotine. The end result is a much darker liquid with no alcohol, but with a more concentrated flavour.

Homemade e-liquids will benefit from this to remove the chemical taste. Commercially-bought bottles that came with too strong or too sweet of a taste can be steeped to mellow it down. Do note, however, that lighter flavours, when steeped, may completely remove the taste altogether.

There are plenty of ways to steep e-liquids, but the basic steps involve storing it in a dark and cool place for a few weeks, and then occasionally shaking it and exposing it to air for oxidation.

Video tutorial:

7 Ways to Get More Flavour From Your E-liquids

1. Wattage and temperature control

Tweaking the settings is one of the simplest ways to get more flavour out of your e-liquid.

Different flavours vaporise at different temperatures. Your settings and your coil’s resistance will ultimately determine how hot your coil will be, so adjusting the temperature control will give you the flavour that you’re chasing.

Think about it: your food will taste better if it’s cooked at the right temperature. That is essentially what we mean. You need to play with your settings until you get the flavour you want.

The best way to do this is to start at a lower setting and adjust it until you find your “sweet spot.” Remember that flavours vaporise differently, so one e-liquid may react better with 20 W while another would have better flavour at 35 W.

2. Get rid of vaper’s tongue

Vaper’s tongue is a condition wherein your taste buds become fatigued for vaping the same flavour for a long period of time. You may also find similar flavours hard to enjoy.

To deal with this issue, make sure that you switch flavours every now and then. Drink plenty of water, try sucking on a lemon, or take a whiff of coffee beans. All these would help reset your palate.

3. Store your e-liquid properly

How you store your e-liquid is crucial in keeping its flavour intact. When storing them, make sure that you keep your bottles in a cool, dry place.

You should also limit the amount of open air and heat that you expose your e-liquids to. Screw the cap on firmly. If a large bottle of e-liquid is only half full, you can transfer it to smaller bottles so it won’t be exposed to a lot of air.

For long-term storage, it’s best that you use a glass bottle. Plastic bottles can affect the flavours when stored for an extended period of time. We also recommend that you freeze or refrigerate your e-liquid to maximise its lifespan.

Note that cooling e-liquids will make it thicker, so warm it to room temperature before use. It won’t freeze though since both PG and VG have low freezing points (except in cases of 80% VG content).

A lot of e-liquids benefit from steeping to bring out their flavours. Refer to our section above on how to properly steep your e-liquid.

4. Limit airflow

Cloud chasers prefer a lot of airflow since it helps them release big plumes of smoke. This would, however, diminish the flavour.

Flavour chasers, on the other hand, should limit their device’s airflow. Close off your airflow, so you’ll get denser and warmer vape with a more concentrated flavour. This will be easy to do with atomisers that come with adjustable airflow systems.

Note that the vapour will get too hot if the airflow is too closed off. Similar to tweaking your device’s temperature settings, start low and adjust until you find your sweet spot.

Atomisers with a wide bore or larger diameter would result in a harsher throat hit; the same goes for rebuildable atomisers with a large chamber. With this in mind, it’s best that you stick to smaller bore coils and smaller chambers to go with a limited airflow.

5. Choose the right equipment

The right materials and parts for your device can have the biggest effect on flavour. Here’s a guideline you can use:

  • Atomiser – Bottom-coil atomisers can produce a much better flavour than top-coil ones. This way, there’s less pressure on the wick to get the flavour to the top.
  • TankWhat your tank is made of can affect the flavour. Similar to bottle material, plastic tanks can diminish flavour quality, so it would be better for you to use glass tanks.
  • Drip tip– Today’s atomisers and tanks have a much larger bore drip-tips. However, this will only give you airier vapes, cool vapours, and bigger cloud production. Find a tank or atomiser with a narrower tip. It may not have such a dramatic effect as limiting airflow settings, but it makes a noticeable difference.
  • Coil- A small bore coil, as mentioned above, will help with the flavour as well as it restricts the airflow. A dual coil setup is also preferable than a single coil, as it would let you produce more vapour. More vapour means more flavour.
  • Wicking material – Silica wicks can actually mute e-liquid tastes, so go for cotton (e.g. Japanese cotton, cotton bacon a.k.a. cellucotton) or ceramic wicks that are resistant to heat.
  • Rebuildable atomiser– We recommend this for the serious flavour chaser, as this is going to be more hands-on and customisable based on your preferences.

6. Use e-liquids with high PG content

Remember our discussion on the differences between PG and VG? This is where it comes in. The PG/VG ratio affects the flavour. A typical e-liquid bottle has a 40:60 PG-to-VG ratio. Higher VG means bigger clouds, but higher PG means better flavour.

The ideal ratio is half and half. With a 50/50 ratio, the throat hit can get a little bit harsher, so make sure you’re okay with that. You can push to a higher PG content if that’s your preference.

Every vaper is different. The idea here is to keep testing, so you’ll find which ratio would give you the flavour you want.

7. Clean everything

Just as the right material and parts affect the flavour, so does their maintenance. Think of a plate with barbecue sauce, and then you decided to place a slice of cake on it. The flavours would mix and you wouldn’t enjoy your dessert. The same goes for your device.

Clean coils and wicks produce better flavours. This does not mean you should rinse your coil or change it each time you try a new flavour. However, a regular rinse will extend your device’s lifespan and improve the flavour you’ll get.

You can read our extensive guide on cleaning your mod. The process here is to disassemble all the parts, rinse it in warm water or cleaning solution, and let it dry completely.

In cases of rebuildable atomisers, you can easily swap your wicks each time you use a new e-liquid. Just take it out, fire your coil so it would dry up, and wait for it to cool down. Then, insert your new wick.

If you have an extra device, you can use that while your first device is drying up.

Find What Floats Your E-liquid Boat

As you can probably tell by now, there are a variety of ways you can chase the flavour to get the best vaping experience. The key here, however, is to keep adjusting your settings and picking the right materials to find a system that works for you and your vaping style.

If you need help figuring out which device to use, give us a call on 01179 669309 or email us at

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Giving up this Stoptober

Superior Vapour

The Stoptober health campaign aims to encourage and assist 9 million adult smokers in the country to finally quit smoking through the help of a positive mass quitting trigger, personal support and a variety of resources.

Despite the well-established risks and range of tools for quitting (including vaping), plenty of smokers still struggle to kick tobacco. If you find yourself in this camp then read on as you may well find the advice or even motivation to help you make that first step.

History of Stoptober

Since its inception in 2012, Public Health England (PHE) has been running the nationwide Stoptober campaign to give smokers the chance to be completely smoke-free for 28 days. Its premise is based on numerous psychological studies that point to 28 days as a crucial window to quit any addicting habit.

More than saving money (the average cost of a cigarette pack in the UK is £10.40 with sectors calling for price hikes), quitting smoking will also reduce your chances of getting various cancer strains and cardiovascular diseases.

On top of that, you’d also stop exposing those around you to second-hand smoke, which is shown to be a lot more dangerous. Keep in mind that there is no such thing as a ‘safe level’ of second-hand smoke.

The very first Stoptober campaign, in fact, saw a 50% increase in quitting attempts in October 2012 compared with other months of the same year. This translates to an additional 350,000 smokers attempting to quit that year, as well as saving 10,400 discounted life years.

Over the course of six years, Stoptober has led over one million quit attempts and is the biggest mass quit movement in the UK.

Stoptober 2018

This Stoptober 2018, PHE provided various support to help you quit smoking. This includes Facebook groups, an app, as well as in-person support from stop smoking services in your area.

You will also find information on getting nicotine replacement therapy products. On top of that, you’ll get to read various success stories from those who stopped smoking with the help of Stoptober.

thank you for not smoking

How Vaping Can Help You Quit

Apart from going to support groups and relying on sheer willpower, you are also encouraged to use alternative forms of nicotine. This can be in the form of gums, patches, or e-cigarettes—all of which can help manage any withdrawal symptoms through the use of nicotine sans the toxic chemicals.

It may surprise some to know that Public Health England backed vaping for the first time in 2017, saying that over 50% of smokers used it to quit smoking the year prior. After this, vape kit sales increased by 29%. The consensus towards backing vaping as a very effective and comparatively safe way to quit smoking has truly shifted and this move (which was hugely under-reported) is significant.

This can be attributed to the fact that PHE found vaping to be 95% safer than smokingAnother study even encourages the daily use of e-cigarettes to completely stop smoking, as opposed to using it infrequently. Refillable tanks are more recommended, as these could deliver higher doses of nicotine.

There is also no risk to bystanders, according to Public Health England, who are exposed to vapour smoke. Tobacco levels are found to be lower in vapers and almost at par with that of non-smokers.

It’s not just PHE that backed vaping. The London Fire Brigade also urged smokers to use e-cigarettes, citing that smokers are at risk of causing fire 266 times more than vapers.

Although the National Health Service is yet to officially prescribe vaping, various health organisations—including the Cancer Research UK, the Royal College of General Practitioners, and the British Medical Association—have all pushed for its use as an alternative to smoking.

If you want to successfully kick the habit through the use of vaping, here’s a step-by-step guide that you can follow. Note that the idea here is to wean you off over time:

Step #1: Know how to use an e-cigarette

There are a lot of vaporiser models out in the market, especially since it’s been around the UK for the past 10 years.

Giving up smoking is a huge investment in your health, which is also why you need to invest time and resources in picking the right gear for you. However, buying the newest and coolest looking vape with an e-liquid flavour that you think you might like may not cut it.

You need to have a plan in place to make sure you’ll be able to deal with smoking urges each time they kick in:

  • Figure out the number of puffs you need to get the amount of nicotine that your body craves. Keep in mind that one cigarette puff contains more nicotine than one puff from an e-cigarette.
  • Understand the various components of vaping. This includes vape kits, pod kits, e-liquids, how the entire device works, the varieties available, and many more. We have written a number of guides on our blog to help you out.
  • Go to your local vape store and ask the staff who work there for information.
  • Scour the internet for information, but make sure the sources are reliable.
  • If you feel like vaping is fake or artificial, go for a vape that resembles a cigarette. Oral fixation is often a reason behind smoking, so a kit that’s shaped like a cigarette can satisfy that.
  • Start with a higher nicotine level to make sure you get the hit that your body is looking for (more on this later).
  • Manage your expectations, as you may need to go through a few devices to settle with the one that’s right for you.

It may sound tedious, but researching goes a long way in making an informed choice when buying your first vape. If you skip this step, you risk reaching out to the nearest cigarette stick just as fast as you bought your first vape kit.

Step #2: Start with a stronger nicotine content

Nicotine is actually not the content that’s dangerous for smokers; it’s burning tobacco that releases toxins which then causes health problems down the line.

The good thing about vaping is that you can control its nicotine content, depending on your body’s needs. If you’re serious about quitting smoking, you can’t start with a nicotine-free e-liquid (unless you have the willpower to quit cold turkey).

We suggest that you start with an e-liquid that contains the strongest, highest level of nicotine strength. Once you use this, you will see that too much nicotine is a lot better than not getting enough of it (which will cause you to reach for a cigarette).

Additionally, the more you associate vaping with nicotine, the more you will see it as your primary source of a hit instead of cigarettes.

Step #3: Gradually lower the nicotine level of your e-liquid

So you’ve done your research and picked the right gear for you. You are also now vaping an e-liquid that contains the right amount of nicotine that satisfies your cravings.

When you’ve vaped for a while and you feel more comfortable vaping, start to consider dropping your nicotine level. While this may set off an internal panic alarm, know that it will help you in the long run. Just so you’ll know what to expect, you’d feel the difference in nicotine level the same way as you’ll feel the difference in smoking a lighted cigarette.

The key here is going at your own pace. Some vapers who used to smoke lowered their nicotine level after a month of vaping, while others take longer than that. Whatever timeline it is that you feel comfortable with, go with that. If you rush, you’ll feel agitated and risk falling off the wagon.

Step #4: Get e-liquids with low nicotine

Once you get over the hurdle of lowering your nicotine level, you’ll find it easier to go nicotine-free or quitting vaping altogether.

You will realise this when you start ‘forgetting’ to bring your vaping kit or you can go for long periods of time without craving for it. You’ll also feel less agitated when you find yourself in a situation that you don’t have easy access to vaping.

When you’re at this stage, you can start leaving your e-cigarette at home. A couple more months and you’ll feel ready to go from nicotine-free e-liquids to not smoking at all.

Step #5: Talk to people and have the right mindset

In the beginning, you may feel like zero nicotine is a scary thought. What we found to have helped a lot is to talk to those who have successfully kicked the habit—much like a support group.

When you find out how difficult it was for them, as well as the tips and tricks they employed to get over nicotine cravings, you’ll learn how to apply that to your own life.

Your mindset plays a huge role in quitting smoking. Focus on your goal, whether that is to be healthier, to save more money, or both. Know what triggers your smoking urges—lunch breaks with fellow smokers, lighting up after meals—and avoid these situations until such a time that you feel stronger. Each person has their own timeline. Quitting altogether may be too much to ask of your body, so focus on taking baby steps instead.

Lastly, don’t be scared of failing. Find the method that works for you, whether that’s quitting cold turkey or gradually slowing down. If you relapse, take that as an opportunity to figure out what was the cause of the relapse so you’ll be more conscious of it the next time it’s triggered.

Road To Being Smoke-Free

Asking for help goes a long way in quitting smoking. You can go to a family member, a friend, or even an online forum to make sure you’re surrounded by supportive people. To find out more go to the 2018 Stoptober NHS website.

And if you’re thinking that vaping could be your best chance of quitting smoking, then feel free to email us at or give us a call on 01179 669309. We’ll help you pick out your first vaping kit and e-liquid.

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