Purge Ally Pod Kit by Purge Mods Review

Superior Vapour


The pod vape kits category may already be a crowded niche, but only a few manufacturers turn heads with brand new releases. One of them’s Purge, a company who’s already well-known for top quality, if a bit pricey, mech mods.

Now, they enter the vape mods fray with the Purge Ally, a much-awaited product that’s often compared to the likes of Lost Vape’s Orion and the Orchid Vape. The release has been pushed back for months, but now that it’s finally here, let’s take the stylish entrant from Purge apart piece by piece to help you decide if it’s well-worth the hype.




The Ally comes in a sleek, black box with red accents printed with the Purge logo. Former smokers may notice similarities with the packaging for Marlboro’s Premium Black cigarettes.

Nothing truly noteworthy or new here. You get a small paragraph at the back that talks about the unit, a list of items inside the box, and some manufacturing specs at the bottom. Again, nothing particularly interesting, aside from the fact that it lets you know that the pod was designed in the USA and manufactured in China. This is unusual for Purge, which prides itself on All-American mechanical mods.


Inside the Box: What you’re getting


1x Ally Mod

1x Micro USB Cable

1x User Manual

2x Removable Doors


Breaking it down: The Build

The Body


The Ally comes in 3 colours and designs: Black Suicide King, Stainless Steel Silver, and Rainbow Heat Treated. It’s made of zinc alloy with interchangeable, magnetised panels--or “doors”--made of resin. Purge doesn’t sell doors themselves, rather has left manufacturing to custom parts companies and modders, which means you’ll be getting a lot of variety coming your way, maybe even get to design custom pieces of your own if you’re so inclined.

The body itself is made of solid metal, unlike other pods built with a fair amount of plastic. What will probably catch your eye first is the vibrant detailing on the interchangeable doors. If you’re getting the black variant, you’ll have Purge’s trademark Suicide King skull gracing the top cover. On the bottom right you’ll find an engraving of the Purge Ally logo. It features a nifty flip top cap for covering the pods--a nice little nod to classic Zippo lighters, so if you’re a fan this is a mod you’ll appreciate. The top covers with a satisfying snap and locks in place using a metal latch.

The whole thing measures in at 45.5x20.5x86mm, which makes it a tad wider and shorter than other vape pods in its category. But don’t let size fool you. There’s a satisfying heft to it, yet it fits nicely in the palm of your hand. Paired with the flip top cap, it can feel nostalgic for ex-smokers who love lighters.

Fresh out of the box opening and closing the top can feel stiff, but it gets smoother the longer you use it. We recommend breaking in the latch by opening and closing it 10 to 20 times before you insert an actual pod.


The Pods


Ally’s pods are the standard, clear acrylic vertical mesh coil units you see used by other mods in the same category. Each refillable unit carries up to 2ml of juice, and unlike many others load from the side, not the top or bottom. The 4mm plug is made of silicone, which is great for preventing annoying leaks and virtually eliminates overflow. The pods are built with a dual air flow system, which means you can toggle between mouth to lung or direct to lung hits pretty seamlessly.

Unlike the Orchid, which comes with a transparent pod that’s completely visible and exposed, Ally’s pods are hidden away under the flip top. There’s no window or small hole to check your juice levels, which may be inconvenient for some. The only way to see if you’re due for a refill would be to pop the top and pull out the pod.


Replacement Pods


One thing you may have already noticed from above’s Inside the Box section is that we didn’t list extra pods. Unfortunately, that wasn’t a mistake--the Ally does not come with free pods, not even one that’s ready to use. This means that when you buy the kit, you’re not going to be able to start vaping unless you buy the pods separately.

Replacement pods come in pairs of 2, £9 a box, and 3 coil resistance levels: .6, .8, and 1.4ohm. The variety gives you absolute freedom to pick your poison, whether freebase e-liquid or salt nics. If you regularly vape each pod will last about a week with little to no flavour loss.




The mouthpiece is a smooth, black AFC drip tip. You adjust airflow by simply twisting the tip, no fiddling with the settings on the screen. Although it looks the same as the ones on Orion’s Lost Vape and the Orchid Vape, the fit varies by a small yet noticeable amount--those won’t quite lock onto the Ally.

The bottom of the drip tip has a notch that keeps it from popping off once locked onto the mod. The whole piece is concealed by the flip top cap, which makes the whole pod look amazing as well as protects the drip tip from dust and dirt.

Like the Ally’s doors, drip tips also come customisable. In fact, many manufacturers sell these parts in pairs, to help you tie together the aesthetic of your mod.


Control Panel


On the front panel you’ll find 3 buttons: the fire and positive and negative buttons. The fire button is intuitive and easy to access. All you need to control the Purge Ally are within a forefinger’s reach.

The control settings are displayed on a 17.5mm OLED screen. On the upper left side you’ll see the resistance of your coil, and beneath that there’s your puff counter. On the opposite side you’ll find your battery life, and under that a number that tells you how long you’ve been vaping in seconds. The wattage takes up the biggest space at the center of the screen.

You get a menu with three modes to tweak: Variable Wattage, Variable Voltage, and Temperature Control. You can toggle through and lock settings according to your preference with a few clicks. Clicking the fire button thrice brings the settings up. You’ll use the positive and negative button to scroll and change values, and holding both locks the menu so you don’t accidentally toggle through them while the Ally’s in your pocket. Five clicks turns the mod off. Turning if off resets the puff counter back to zero.

The Ally uses a top of the line chipset which gives you flexible wattage settings. You can set it anywhere from 5w and 30w, 200F to 500F, and up to 4.8 volts. Plus, it lets you choose by 1 watt increments, and the count restarts at 5w once you go past 30 so you don’t have to click all the way back just to set the wattage lower.


The Battery


Purge’s Ally comes with a 950mAh lithium ion battery. If you’re a regular vaper one charge will probably be enough to last you until the end of the day, but more frequent users may find themselves needing to power up more often. However, it charges fairly quickly; you can go from zero to fully charged in less than an hour.


USB Cable

The USB cord is beautifully braided for maximum durability. The cable feels great to the touch, and looks like it can fully withstand numerous twists and bends without tearing.




Each mod kit retails anywhere from £50 to £70, depending on where you pick one up. The price tag is steeper compared to typical vape mods, and a whole tier above simpler, slim varieties like UWell’s Caliburn. Yet for a Purge product--which are marketed as branded, high end mods--it costs exactly as you’d expect.


Summary: Pros and Cons



  • Stylish and one-of-a-kind design
  • Interchangeable doors and drip tips means you can fully customise your mod, unlike many similar sub-ohm devices
  • Leakproof pods
  • Compatible with any e-liquid, freebase or salt nics
  • Proprietary air flow control system lets you control the size of your clouds without affecting taste




  • The battery life is poorer than you’d expect for a weighty unit that houses a 950mAh battery
  • The kit doesn’t come with a pod, which feels a little unacceptable for a premium-priced product
  • The latch feels very stiff when it’s new
  • With no pod window and the puff counter resetting to zero every time you power down, checking for juice levels can be cumbersome




The Ally may be late to the scene, but it is proving to be a solid contender. While the hefty price tag is possibly off-putting to some, the mod justifies the cost through customisation options rarely seen for pod mods, stunning designs, and wildly flexible variable settings.

Read more →

Vaping Laws Around The World

Superior Vapour

Whether you’re looking to travel or merely interested in the state of global vaping, it’s good to stay updated on the vaping laws around the world. This article will briefly go over important regulations regarding the use, sale, and advertising of vaping in several major countries.


The UK is arguably the most liberal country in the world when it comes to vaping laws. E-cigarettes are legal to be used, sold, and advertised, with notable restrictions:

  • It is illegal to sell e-cigarettes or e-liquids to minors
  • The maximum amount of nicotine in a liquid that can be sold is 20mg/ml, with bottles restricted to having only 10ml
  • Atomizers are restricted to a 2ml capacity
  • All e-cigarettes and e-liquids must be registered with MHRA before they can be sold
  • E-cigarettes cannot be promoted as being healthy but can be marketed as being safer than smoking tobacco

Vaping also enjoys support from the government as a smoking cessation option. The number of vapers in the UK has grown from 700,000 in 2012 to 3 million as of 2018. Of that 3 million, 1.5 million have completely quit smoking. 

There are 7.2 million adults who smoke as of 2018, equating to 14.7% of adults in the UK. This marks a more than 5% decrease since 2011. 

UK flag


On a federal level, the sale and use of e-cigarettes are legal in the US. E-cigarettes and e-liquids are regulated by the FDA, classifying them as tobacco products. Regulations vary from state to state, and there are even city-specific policies. 

The following are the major federal restrictions:

  • Minors are banned from accessing e-cigarettes
  • A photo ID is required to buy e-cigarettes
  • E-liquid products cannot have branding that resembles food, candy, or beverage items
  • Flavoured tobacco products can only be sold in adult-only stores and online vendors, except for mint or menthol e-cigarettes

There are an estimated 34.3 million adults who smoke in the US as of 2017. The percentage of adults who smoke has dropped from 20.9% in 2005 to 14% in 2017. As of 2018, there are 10.8 million adults who vape, with 30.4% had quit smoking cigarettes.


It is legal to use, sell, and advertise e-cigarettes and e-liquids in Canada. Most vaping regulations follow the Tobacco and Vaping Products Act (TVPA) enacted on May 23, 2018. It was only as recent as then that vaping products with nicotine became legal in the country. 

Other significant federal regulations include:

  • Minors cannot be sold or given vaping products
  • Vaping products cannot be advertised as appealing to youths nor can they be promoted as healthy
  • Vaping products that claim to help quit smoking, including those with nicotine, must be authorised by Health Canada before they can be advertised, sold, and commercially imported

Health Canada supports vaping as a less harmful alternative to smoking. There are 4.6 million Canadians who smoke as of 2017. The percentage of smokers in the population actually rose from 13% in 2015 to 15.1%. This increase could very well be why the Canadian government has moved in favour of vaping.

Flag of Canada


Vaping in Australia is legal, as long as there is no nicotine in the e-liquid that’s being vaped. Nicotine is considered a poison in the country, with the only exceptions being nicotine used in therapies and in cigarettes. E-liquids containing nicotine are therefore banned for sale and use. 

More important regulations include:

  • The sale of e-cigarettes requires registration with the Therapeutic Goods Administration before being sold
  • Most Australian states ban the promotion, as well as the public and in-store advertising, of e-cigarettes
  • Vaping is not allowed in smoke-free areas

Smoking prevalence in Australia has largely decreased from 18.9% of the adult population in 2007-08 to 13.8% in 2017-18. However, this national reduction has slowed significantly with the previous survey year showing a 14.5% smoking prevalence in adults. Harsh vaping bans can only slow this down even more, as smokers have one less effective alternative to tobacco use reduction.

Flag of australia


The sale and use of e-cigarettes are legal in France. The nation is looking to become a prime market for vaping too, as an economic study predicts the local industry could be worth 500 million euros by 2020

Only a handful of regulations are worth noting:

  • E-cigarettes and e-liquids cannot be sold to minors
  • E-cigarettes cannot be advertised
  • E-cigarettes cannot be used on public transport, enclosed workplaces, and areas with minors

From 2016 to 2017, one million daily smokers quit their habit, reducing the country’s smoking rate from 29.4% to 26.9%. This is a marked improvement from the 29.9% to 34.1% increase in the smoking rate from 2005 to 2014. A good portion of the French people attribute this decline to e-cigarette use.

Flag of France


Regulations for vaping in Germany are lax. E-cigarettes and e-liquids can be legally sold and used. Devices and juices have no excise tax. Cross-border sales and transport aren’t prohibited, while retailers of nicotine-containing e-cigs only need to be registered. 

There are a few important restrictions:

  • E-cigarettes cannot be sold to minors
  • E-cigarettes cannot be advertised on the radio, TV, and internet, but they can be advertised on billboards
  • E-cigarettes and e-liquids must come with a leaflet detailing health risks and instructions

The smoking rate in Germany is at 25% as of 2017, according to a survey of selected EU countries. This is an improvement over the 2013 rate of 29.7%. For comparison, the number of vapers in the country is estimated to be around 2 million, with most e-cigarette users being ex-smokers. The local market is also expected to be worth over 756 million euros by 2023.


As the birthplace of the modern e-cigarette and home to 95% of the world’s vape product manufacturers, China allows the sale, use, and advertising of e-cigarettes and e-liquids. There are currently only notices for banning that aren’t legally binding, one being the sale of e-cigs to minors. However, there are recent calls from tobacco regulators for the government to regulate e-cigarettes and ban their use in public. 

Smoking is highly prevalent in China, with over 300 million smokers, amounting to almost a third of the world’s total. In contrast, the vaping market is tiny. However, it is growing rapidly, having increased its market size from less than 1 billion yuan in 2013 to 4 billion yuan in 2017

With very little vaping regulation, the potential for growth is astronomical in this country of 1.37 billion people.

Flag of China


Non-nicotine e-cigarettes can be used and sold legally in Japan, even to minors, as there are no regulations for such items. However, e-cigarette products that contain nicotine are considered medicinal products, and there are no vape devices with nicotine that have been approved for sale. 

The smoking rate in Japan has been on a consistent decline since 1966, dropping even faster in recent times. As of 2018, 18.2% of the total population smoke

Because of the strict regulations for vaping with nicotine, the total number of vapers in the country is relatively small with no concrete figures. The vaping industry did generate over £3.6 million in 2016, which is five times the amount it made in 2015.


There are no nationwide regulations for the use and sale of e-cigarettes. However, vape products in India are classified as drugs, and there are no e-cigarettes that have been officially approved for sale. 

Government bodies are also pushing to prohibit the sale, manufacture, import, and distribution of such products. There is opposition from the trade ministry to banning the import of e-cigarettes, saying there is no legal basis for such an act.

There are about 130 million Indian smokers aged 15 and older. This amounts to 12% of the world’s total. 14% of the adult population are considered current tobacco smokers. The number of vapers is minuscule in comparison, adding up to about 260,000. 

Flag of India

A Long Way To Go

Global vaping acceptance still has a way to go, as some of the biggest countries regulate or are looking to regulate vaping like smoking tobacco. The need for more long-term research on vaping’s effects on health is becoming more necessary to make vaping more appealing to lawmakers, especially with the industry maturing 10 years in. 

No Vaping Sign (18562436519)

Read more →

Vaping With or Without Nicotine: What’s the Difference?

Superior Vapour

There is no denying the fix that tobacco smokers get from taking a drag from a cigarette. Imbibing nicotine once you are addicted to it evokes a relaxing feeling that many vapers also look for when vaping, especially those who are weaning themselves off smoking. 

Some call it the nicotine hit, some call it the nicotine buzz; whatever you want to call that sensation, nicotine is at the centre of it. Of course, it is possible to vape without nicotine, but what’s the difference and is the nicotine element in e-liquid really that bad for you in the long run?

What is Nicotine?

Nicotine is a stimulant that is derived from tobacco. As a stimulant, it increases activity in a person’s nervous system, leading to feelings of alertness and excitement. Users generally feel energised upon consuming nicotine.

Since nicotine is derived from tobacco, it is generally consumed through smoking. However, it can also be taken in the form of nicotine patches and gums. Vapers also have the choice to consume it through different e-liquids that have varying levels of nicotine content. 

Additionally, nicotine has a controversial reputation. Much of this image is tied to its relation to tobacco. Because of all the harmful effects of tobacco smoking and how nicotine is inherent to the practice, the stimulant is believed to be harmful in and of itself by many. 

The dangers of smoking were first spotlighted in the 60s and 70s by medical institutions and public health advocates. Nicotine was guilty by association. As recently as 2015, the Royal Society of Public Health found that 90% of the UK public believes that nicotine is harmful.

Is Nicotine Really Harmful?

It is an indisputable scientific fact that nicotine is highly addictive. Like other addictive chemicals, nicotine’s pleasurable effects are reduced when the body starts to build a tolerance for it. Users then need to consume more of it to achieve the same levels of pleasure as the previous highs. It is a major reason as to why tobacco smokers find it incredibly hard to quit. Paired with all the toxic elements in cigarettes, nicotine is unsurprisingly thought of to be just as harmful. 

Recognising nicotine’s addictive properties, it is only fair to evaluate it separately from the poisonous results of tobacco smoking, as nicotine is also consumed in other forms. 

Nicotine by itself is not cancerous nor does it increase the risk of getting cardiovascular disease in users. An academic study conducted by the Society for Research on Nicotine and Tobacco outlines this, stating that no evidence links nicotine with cancer. The World Health Organisation via the European Code Against Cancer also echoes this statement by saying that nicotine by itself does not cause cancer.

While nicotine does increase heart rate and results in elevated blood pressure, these are side effects that are similar to that of caffeine consumption. Nicotine poisoning can happen, but it would take consuming an inordinate amount that is not present in cigarettes, patches, gums, and e-liquids.

In short, nicotine is not harmful the way tobacco smoking is. It is addictive, has mild side effects, and it does not cause fatal diseases. 

nicotine alternate

The Benefits of Vaping With Nicotine

One of the great things about vaping is the choices available to customise your experience. One such choice is being able to vape with or without nicotine. 

If you choose to vape with nicotine, you can expect the following:

1. It makes quitting smoking easier 

Vaping is one of the best ways for smokers to quit the habit. The act of lighting up a vape device, putting it to your mouth, and puffing away are fairly similar to smoking. Of course, it’s the nicotine content in the vape juice that ultimately makes the transition from smoking to vaping easy. 

Being able to get the familiar nicotine buzz from inhaling and exhaling with a vape sidesteps the intense physical and mental withdrawal symptoms that come with quitting cold turkey. 

If it’s nicotine addiction from smoking that needs to be controlled, there are e-liquids that have different amounts of nicotine. A nicotine addict can slowly work their way down from vape juices with high nicotine content to e-liquids with low nicotine content. 

2. It’s easier to feel the throat hit 

One of the distinct joys of smoking that vaping captures is the strong feeling at the back of the throat from taking a drag. This is commonly known as the “throat hit.” 

The strength of this visceral effect is largely determined by the amount of nicotine you will consume. Cigarettes have a lot of nicotine, so the throat hit is significantly strong and comes quick. E-liquids with high levels of nicotine can match the effect, but even e-liquids with less nicotine can produce a noticeable throat hit compared to nicotine-free juices.

3. It’s easier to regulate your vaping habits 

Many vape enthusiasts vape for the physiological pleasure that they feel from doing it. This sensation can be attributed to the aforementioned nicotine high. 

When vaping with nicotine, reaching that high comes much faster than vaping without nicotine. As a result, those who vape with nicotine don’t have to vape as much and as long as those who are vaping nicotine-free. 

Vaping less, of course, leads to the very practical benefit of saving more. E-liquids won’t run out as fast, reducing your regular spending on replenishing empty bottles. Also, vaping devices won’t be under as much stress from frequent use, leading to longer lifespans.

There is still a looming concern over the long-term effects of e-liquids. Not having to consume as much today can turn out to be extremely beneficial in the future when there is more data on how vaping affects people’s health.

The Benefits of Vaping Without Nicotine

Vaping without nicotine, on the other hand, has the following advantages:

1. You can’t get chemically addicted

Not everyone who gets into vaping is a smoker. There are people who are interested in vaping that have never had any nicotine in their lives. 

Nicotine-free e-liquids give those beginners the option to avoid the potential problems of becoming addicted to nicotine. Vaping is more welcoming in that regard, as those who don’t find it enjoyable can quit safely without picking up a chemical dependence. 

For smokers-turned-vapers, especially those who are attempting to completely overcome their nicotine addiction, nicotine-free e-liquids present a final goal that they can work toward without sacrificing the hobby. 

2. You will have a smoother vaping experience 

Nicotine does not have a particular taste. However, it does have the negative side effect of diluting the flavour of the e-liquid it is mixed with. 

Vaping without nicotine results in a more pronounced flavour in the vape juice. You can then focus on the richness and texture of the e-liquid you are vaping. Also, newbies won’t have to experience the gag reflex that vaping with nicotine can induce. 

By vaping without nicotine, the experience is freed from the need to get that harsh throat hit. The act of vaping itself as a pleasurable hobby becomes the main selling point.

3. You can focus on enjoying the creative and social aspects of vaping

Vaping has grown to become a lifestyle with a number of subcultures that are not just about getting the nicotine buzz. 

In the world of cloud chasing and the competitive vaping scene, participants actively avoid using e-liquids with nicotine to perform better. Practising for such events requires a lot of vaping, and nicotine-free e-liquids are a must to avoid feelings of nausea. 

As mentioned earlier, some vaping beginners who have no experience smoking and have zero exposure to nicotine. Being able to vape without nicotine allows them to join vaping communities and enjoy socialising over the hobby while not having to worry about the harsh effects of vaping with nicotine.

The Freedom of Vaping

The negative image of nicotine mostly comes from its association with tobacco smoking. With vaping, however, the downsides to nicotine are mild. The only exception is the potential for addiction, and even then, it is to a relatively harmless chemical unless taken in very large doses. 

On the other hand, nicotine itself isn’t essential to vaping, and vaping without it also has its host of advantages. That being said, if you’re switching to vaping to quit smoking then cutting out the nicotine from day one is likely to see you return to the fags, so we’d recommend weaning yourself onto lower nicotine levels over time, in order to make the transition to zero nicotine vaping successful.

Fortunately for vapers, you’ll have the freedom to decide whether you want to vape with or without nicotine and enjoy the benefits of either option. 

If you’re a beginner and you need help with choosing your first e-liquid, whether you want it with or without nicotine, feel free to send us an email at info@superiorvapour.com or call us at 01179 669309.

Read more →

Vaping Glossary

Superior Vapour

Joining the world of vaping requires an understanding of a wide range of terms. The jargon can understandably get confusing at the beginning, but the more you’re exposed to it, the better you can refine your vaping preferences.

To help ease you into this lifestyle, let’s start with the following terms:

Analog — A slang term that vapers use to refer to regular tobacco cigarettes.

Cartridge — A removable container that’s pre-filled with e-liquid for a user’s convenience; this is one part of a three-piece closed e-cigarette set with a plastic or metal mouthpiece attached to it.

Cloud chasing — Theart and science of exhaling huge amounts of vapour using techniques aimed to produce dense clouds, which will then form a variety of visually-stunning shapes.

Coil — A metal conductor that works together with the wick to heat up your e-liquid. Coils are also called atomisers.

Disposable — A small non-rechargeable e-cigarette that you will need to dispose of when the battery runs out or when the cartomiser is exhausted.

DIY — In the vaping context, this refers to any homemade modifications that a user does, whether to their device, e-liquid, or storage solutions. Note thatDIY solutions are not for beginners.

Draw — The process of inhaling vapour from your device.

Drip shield — An external cover used to catch e-liquid when it leaks to prevent damage to the device. This is an accessory made of a hollow metal tube and is used to cover an atomiser.

Drip tip — An alternative mouthpiece accessory that allows users to practice “dripping”. A drip tip is a hollow tube that can be screwed on the atomiser.

Dripping — An alternative way of vaping; this process lets users “drip” e-liquid drops directly on the device, resulting in a much more flavourful experience with denser vaping clouds.

Dry burn — This is a way of cleaning your device’s coil. The process involves removing any source of e-liquid, holding down the power button, and watching the coil reach red heat. You will then need to repeat the steps until the coil impurities are burned off.

Dry hit — The unpleasant experience of taking a draw off an e-cigarette with an unsaturated wick; often taken as a sign that you’re out of e-liquid. Also called dry puff, this results in a harsh dry taste.

Dual coil — These are cartomisers, clearomizers, or atomisers that have two coils. Some vapers prefer this setup as it gives more vapour. It, however, comes with the cost of having a reduced battery life.

E-cigarettes — A handheld device used for vaping, often as an alternative to traditional tobacco smoking. It involves heating up liquid, which then turns it into vapour. The most basic setup of an e-cigarette is an atomiser (or a coil to heat up the e-liquid) and a battery (to power up the device).

E-liquid — A liquid solution that contains propylene glycol (PG), vegetable glycerine (VG), flavour, and nicotine. This is then vapourised using an e-cigarette. Vapers can modify their e-liquid content depending on their preferences; also called e-juice and smoker juice.

Leaking — A frustrating experience for vapers, this happens when e-liquid leaks out of the cartomiser, atomiser, or the tank. If left unchecked, the leak can reach the battery and cause the device to short circuit.

Lung hit — One of the two ways to inhale vapour (the other one being mouth hit), lung hit (also called direct-to-lung inhale, D2L, and direct inhale) refers to inhaling vapour directly to the lungs. This is a technique that cloud chasers often use. The device and e-liquid matters with this technique, as the appropriate e-cigarette for lung hits are those with low-resistance coils and high power. E-liquids, meanwhile, should have nicotine levels no greater than 3 mg, as high nicotine content can cause discomfort (e.g. nausea, coughing) when inhaled directly to the lungs.

Mods — These are devices composed of multiple parts which can all be separated from each other. The term “mods” traditionally referred to any device that’s modified by its users. Today, the term has evolved to refer to any vaping device that doesn’t look like a cigarette. Mods usually have longer battery lives and stronger vapour production, includingmech mods,box mods,squonk mods, and many more.

Mouth hit — One of the two ways to inhale vapour (the other one being lung hit), mouth hit (also called mouth-to-lung inhale, M2L, and indirect inhale) refers to collecting vapour in your mouth, letting it linger, then taking it inside your lungs. This process is similar to how smokers draw from cigarettes, which makes it popular among ex-smokers or those who alternate between vaping and smoking. You’ll also get to taste the e-liquid’s flavour better with this technique.

Nicotine salts — A recent trend that started gaining a huge following, nicotine salts is the product of nicotine (the base) reacting to an acidic element (in this case, benzoic acid). Nic salts were introduced to the market by JUUL in 2018, allowing vapers to experience less throat hits despite using a higher nicotine salt level, which makes vaping more enticing to tobacco smokers who wish to quit the habit.

Ohms — The measuring unit for the coil’s electrical resistance.

Pen style — These are e-cigarettes that are shaped like a pen, often included in starter kits.

Propylene Glycol (PG) — A tasteless and odourless organic compound which makes up one-fourth of an e-liquid’s content (alongside nicotine, flavour, and vegetable glycerin). Higher amounts of PG (relative to VG) will result in a stronger throat hit but weaker vapour.

Puff — A technique that involves taking quick short drags of vapour. Some devices are activated by puffing, instead of the user pressing on the power button.

Rebuildable atomisers (RBA)Rebuildable atomisers are devices that users can customise. It includes a build deck and a tank for the e-liquid. You will then need to build and wick your own coils. There are two types of RBAs, namelyrebuildable tank atomisers or RTA (which houses e-liquids in a separate tank) andrebuildable drip atomisers or RDA (which involves dripping e-liquid into the coil or wick).

Resistance — The rate at which electricity travels through the atomiser. An atomiser with high resistance (HR) produce less vapour, while an atomiser with lower resistance (LR) produces more vapour.

Rig — A term vapers user to refer to a complete e-cigarette setup.

Squonking — A style of vaping that involves squeezing the e-liquid bottle at the bottom of the device to feed the juice into the atomiser.Squonking evolved from RDAs, and is a more convenient way of vaping as you won’t need to manually drip e-liquid into the atomiser.

Sub-ohm vaping — This is a vaping style that uses a device with a coil resistance lower than 1 ohm. Depending on the setting,sub-ohm vaping can increase vapour or flavour production. This also requires a fundamental understanding of the principles of ohms and joules, and as such, more fitted to advanced users.

Tanks — The part of an e-cigarette which houses the e-liquid and atomiser.

Variable voltage (VV) — An e-cigarette’s feature that allows users to control the voltage output of their device.

Variable wattage (VW) — An e-cigarette’s feature that allows users to control the wattage output of their device.

Vegetable Glycerin (VG) — A tasteless and odourless organic compound which makes up

one-fourth of an e-liquid’s content (alongside nicotine, flavour, and propylene glycol). Higher amounts of VG (relative to PG) will result in thicker clouds. VG also has its own sweet taste, which may be noticeable to some vapers and get in the way of the e-liquid’s flavour.

Voltage — This refers to the amount of power or the electrical potential of your vaping device.

Watt — This refers to the power that the atomiser consumes. With higher wattage, you can expect more vapour. However, this comes at the cost of flavour and hotter vapour.

Wick — The absorbent material that soaks up the e-liquid for the coil to then heat up. Wicks are usually made from cotton, fabric, or silica.

As with any community, vaping jargon will continue to grow as the number of vapers increase and the technology evolves. If you need someone to show you the ropes and give you an idea which device is better suited for beginners, give us a call on 01179 669309 or email us at info@superiorvapour.com.

Read more →

Vaping Trends in 2019

Superior Vapour

2018 was an important year for the world of vaping, with landmark advancements in product reach, scientific research, and legislation. 2019 is already shaping up to be another big period for vaping.

Here are the vaping trends we foresee happening throughout the course of the year in terms of e-cig technology, regulation across countries, as well as market challenges and opportunities.

Vape Product Innovation

Since its inception, vaping has been a hub for technological progress. Consumers’ desire for a better vaping experience and more options for optimisation and self-expression via mods has e-cig and e-liquid manufacturers constantly innovate on their products. 2019 points to more advances on this front, as we are likely to see the following trends:

  • More Smartphone Integration

Premier vaporizers already have Bluetooth apps available for download on your smartphone for easier, more finely tuned control over such devices. With smartphone use having become integral to everyday living, it’s not going to be a surprise to see more connectivity between your mobile phone and your mod.

  • More Compatibility with Vape Mods and Kits

Flexibility in your product is key to market success, as customers don’t want to be constrained with what they can use with their pod and vape kits. Expect more kits to be compatible with all kinds of flavours, batteries, atomizers, and mod components.

  • Vegetable Glycerin in E-Juice Flavours to Increase in Popularity

The presence of vegetable glycerin (VG) in your vape juice makes for a sweeter taste, a smoother drag, and more puffs on your vapours. All these positives are bound to make VG juices more popular among consumers this year. 70% VG content in e-liquids containing this ingredient will be more of the norm.

  • Nicotine-Free E-Liquids

It is very much the standard for juices to have nicotine, and it is quite common to have options for choosing products with varying levels of nicotine strength. However, there is still a space to be filled for e-liquids that are completely free of nicotine.

For potential consumers that are interested in vaping but don’t want any nicotine, 2019 looks to be the year to get into the hobby as more nicotine-free e-liquids come to the market.

Vape Research and Regulation

Vaping has become a scientific, legislative, and ideological battleground for academics, policymakers, and industry leaders. Last year saw significant steps in promoting vape use as an alternative to tobacco smoking and easing regulations on sales and advertisements, at least here in the UK.

This year will continue the trend of more studies being done on vaping’s effects on health, governments around the world passing new laws, and tobacco supporters making their voices louder.

  • More Research on Vaping as Tobacco Harm Reduction (THR)

Vaping was invented as a healthier alternative to tobacco smoking. However, it is a relatively new practice, which means long-term studies on its effects on health are very few and far between. Fortunately, major strides have been made throughout the years in terms of vaping’s immediate impact on reducing tobacco smoking and the benefits that come with quitting.

Government bodies in the UK like PHE and the House of Commons’ Science and Technology Select Committee publicly supporting vaping as THR in 2018 was encouraging. With education on vaping becoming more of a priority to address tobacco smoking problems, more research will be conducted on the risks of vaping and its effectiveness as part of public anti-smoking campaigns.

  • More Opposition to Vaping from US Institutions

The Food and Drug Administration (FDA) in the US made waves in the vaping industry last year when Commissioner Scott Gottlieb announced in November they were moving to limit sales of flavoured e-cigarettes. Just this January, Gottlieb said e-cigarette companies will “face an existential threat” if vaping use in American youth continues to rise.

Major states like California, New York, and Massachusetts are looking to impose even more restrictions on e-cigarette use and sales. The US is one of the biggest vaping markets, so any seismic shift in regulation will have ripple effects internationally.

  • The lifting of Vaping Bans in the UK

On the bright side, the support of our local government regarding vaping can lead to the relaxation and reversals of vaping bans in the UK. From hospitals showing more interest in providing e-cigarettes to patients, to hotels and restaurants allowing customers to vape, we could be seeing more freedom in the vaping lifestyle here at home.

Vape Business Opportunities

With technological progress and legislative roadblocks come the unpredictable market forces that make speculating about the industry exciting.

While there is no way of knowing for sure what we will see regarding the challenges and opportunities vape businesses will have for the rest of the year, we can comment on trends that are likely to happen this 2019:

  • More Online Retailers

Of all the predictions in this article, the growth of online vape shops in 2019 is the surest bet that can be made about where the vaping industry is heading—not just this year, but in the years to come.

When global e-commerce sales are expected to break £2.2 trillion in 2019 and 51% of UK consumers prefer online shopping over going to physical storefronts, it’s a given that more vape retailers will offer their products over the internet this year.

  • Marijuana and CBD Markets Are Prime for Business

The controversies surrounding marijuana and cannabidiol (CBD) have been giving way to more public acceptance and legality in the Western world. As more states in the US make marijuana legal and medical cannabis is also available for prescription in the UK, vaping companies have fewer obstacles to deal with if they decide to jump into that specific market.

CBD usage faces even less mainstream opposition relative to marijuana and vaping, and the marketability of an even healthier product makes it an alluring prospect for more vape businesses to take advantage of this 2019.

  • More Support from Private Companies and Consumers

Even with all the pushback from politicians, anti-smoking groups, and Big Tobacco on the use of vaping, there’s simply no denying the rapid increase of e-cigarette users and businesses answering the growing demand around the globe.

As reported by the BBC, there were 7 million e-cigarette users in 2011 worldwide, 35 million in 2016, and by 2021, that number will likely reach almost 55 million. The same story pointed to money being made in the industry has grown from £3.1 billion in 2013 to £17.1 billion in 2018. Barring any credible scientific breakthrough that convincingly shows disastrous health problems caused by inhaling vapours, there is no stopping the burgeoning lifestyle of vaping.

Looking Forward to Vaping in 2019

While there are real concerns over the public perception and regulation of e-cigarettes in 2019, the immediate future is mostly something we can all look forward to as vape enthusiasts. When we look back on these predictions by the end of the year and the start of 2020, let’s hope our optimism is validated.

Read more →

Guide to the best Pod Vaping Systems

Superior Vapour

Much like any technological creation, e-cigarettes are also subject to the laws of creativity. Those who started vaping a decade ago saw its evolution from cigalikes to vape pens to box mods and beyond.

A technology that is currently very of the moment in vaping culture are pod vaping systems. In much the same way that coffee pod machines like Nespresso have bridged the divide between instant coffee and complex barista style home coffee machines, this latest e-cigarette trend is touted as the bridge between disposable e-cigs and box mods.


Pod Vaping

Let me explain a little more...

What Are Pod Systems?

Instead of using an atomiser or a tank, a pod system uses a small plastic tank called a pod that already contains the coil, wick, and the e-juice. You simply have to push it into place or pull it out when you need to change your e-liquids.

There are a few distinct features of pods, namely:

  • Tank capacity – Given its size, pods only have a 1 ml to 2 ml of capacity (although some may be bigger). Its tanks are smaller than cigalikes and are usually clear, allowing you to see how much e-juice you have left. This is as opposed to cartridges for cigalikes, which are not clear.
  • Battery life – Compared to box mods, pods only have around 300 mAh of battery. For comparison, vape pens have around 650 mAh, while cigalikes have around 200 mAh of battery. You still have several hours of vaping with pods, however, and some pod devices have fast charging adapters which can give you full battery power in 30 minutes.
  • Design – Since they came out to the market, there has been a variety of pod designs. Some come in USB-like appearances, while others can resemble box mods. Pods can also have manual buttons like vape pens and mods, while others will allow you to simply inhale from the tip like you would a cigarette (also called an auto-draw).
  • Open and closed pods – An open pod basically means it’s refillable. With this, you can use whichever e-liquid that you prefer. A closed pod, on the other hand, is not refillable. You would have to dispose of it when the e-liquid is done.
  • Nicotine salt – Having nicotine salt in its e-liquid, instead of the traditional freebase nicotine, is what makes pods stand out. Nicotine salt is its natural form and is the element found in tobacco before being extracted and processed as freebase nicotine (the current content of cigarettes and e-liquids, which the body absorbs).


Pod systems have stronger e-liquids (e.g. JUUL uses 59 mg/ml in its e-liquid), as opposed to ordinary e-juice (around 12 mg/ml). This, however, doesn’t mean that pods are harsher to vape, as pods add an acidic element to its e-juice, allowing it to keep the pH level from being too high (which then gives you the harsh throat hits).

In other words, vaping nicotine salt means you’ll get higher concentrations of nicotine without it being too harsh.

Advantages and Disadvantages of Pod Systems

As with any vaping technique, there are benefits and drawbacks to using pod systems. If you’re on the fence with using pods, take a look at both sides of the coin to help you decide:

Advantages of Pod Vaping Systems

  • Greater satisfaction

Although people interact with nicotine in different ways, vaping a higher-strength e-liquid or those with very high nicotine salt is much more satisfying compared to standard e-liquids. On top of that, it does not compromise its smoothness or its flavour, as pod systems can keep the liquid’s pH level down.

  • Higher nicotine consumption

Coming from the point above, a lowered pH level means e-liquids become less alkaline, allowing it to feel smoother and easier to inhale. Nicotine salts can also give you up to 50 mg of nicotine strength without any throat irritation. This is as opposed to only 18 to 24 mg from traditional e-liquids, which can be harsher to the throat yet still contain insufficient nicotine for long-time smokers.

This makes pod systems a great start for newbie vapers, especially those who are trying to quit smoking since you’ll be able to get your nicotine fix without getting harsh throat hits.

  • Reduced use of e-liquid

If you’re familiar with how much e-liquid sub-ohm vaping devices consume, then pod systems will be a breath of fresh air. Pods produce small vapour clouds, which decreases the amount of e-liquid you’ll consume. Also, thanks to its high nicotine content, you won’t have to vape more often, allowing you to save more money.

  • Portable

Since pod systems remove the need for an atomiser or a tank, it becomes much more compact and easier to carry. It also won’t take up a lot of space in your closet or your desk.

  • Intuitive

If you’re coming from smoking cigarettes, you would find pod systems much more intuitive to use, as opposed to, say, box mods which makes you do a number of things—choose e-liquid flavours, clean its tank, change the coils, or understand and pick the right wattage for your chosen tank.

Pods can easily be attached and detached from the battery section. And depending on the design you choose, some pod systems will even allow you to simply inhale and vape. You would only need to charge the device when its battery runs low and refill/discard the pod when the flavour quality starts declining.

  • Relatively cheaper

Although the price range varies, pod systems are more affordable compared to other vaping devices. You can also save up more on e-liquids since you won’t feel the need to vape as much considering its high nicotine content.

  • Discreet

Not all vapers enjoy clouds. Since pod systems produce less vapour clouds, you’ll be able to vape in certain areas that box mods won’t allow you to.

  • Leak-proof

Pod systems have a pre-built and disposable tank, which means you won’t have to deal with loosening caps on your device or the e-liquid seeping through any small openings.


Disadvantages of Pod Vaping Systems

  • Too much nicotine

Although it’s one of the pod system’s main selling points, its high nicotine content is also one of its drawbacks.

For one, a 50 mg/ml nicotine strength may be what smokers need to feel that nicotine rush, but it may be too much for those who are already full-time vapers. Secondly, the EU’s Tobacco Products Directive limits an e-liquid’s nicotine strength to 20 mg/ml, which means you would have to buy nicotine salt from outside Europe.

  • Not suited for cloud vaping

Due to its high nicotine strength, nicotine salt e-liquids will not work well with sub-ohm devices. This means you’ll produce lower vapours and will not be able to blow huge clouds.

  • Closed pod system has limited flavour options

If you prefer a closed pod system (non-refillable pods), you won’t be able to switch to any e-liquid that you prefer. You would need to make do with flavours that the manufacturers have provided.

  • Smaller battery

Due to its compact size, a pod system is incapable of accommodating batteries with power comparable to box mods.

A box mod user will not find this as much of a problem since they would only switch to pod systems when they are travelling. An exclusive pod user, however, would need to vape more sparingly, as batteries can last anywhere between two to three hours of mild use. Even pods with higher-capacity battery would still pale in comparison to box mods.

  • Less liquid capacity

Of course, given its size, a pod system will not be able to carry a lot of e-liquid. The smallest pods can carry up to 1 ml of e-liquid, while those that are relatively larger can go up to 2 ml.


Should You Choose Pod Systems?

The vaping device that you’ll choose would depend largely on your preferences and lifestyle.

Pod systems would fit you best if:

  • You prefer something more discreet to be used in public, as pod systems do not produce as much vapour. This, of course, means you won’t be able to perform cloud chasing techniques.
  • You are a beginner in the vaping world and feel intimidated by the complexities involved in the process of using vape pens, tube mods, or box mods.
  • You prefer a stronger nicotine hit, which is especially helpful for those who come from a long history of smoking and are planning to reduce use or quit altogether.
  • You want to reduce your vape use since the nicotine hit from nicotine salts are much more satisfying even in smaller amounts.
  • You prefer smoother throat hits and would like to do away with irritation or unpleasant experiences associated with using freebase nicotine. This is especially helpful for those who find it hard to inhale vapour without coughing.


Pod systems will not be a good fit for you if:

  • You prefer less nicotine content. This is especially true for those who have been vaping for a long time since your tolerance for nicotine has already been reduced due to your vaping use.
  • You want to vape heavily, as a stronger nicotine hit will not be a good experience when done plenty of times.
  • You find stronger throat hits more satisfying than smoother ones.
  • You are a cautious vaper, who prefer to wait for more conclusive studies to be published on nicotine salts before using it.


Pod Vaping System Reviews

If you prefer intuitive and grab-and-go vaping device, read on for our reviews of the best J Well pod systems available in our store:

1. Bo Plus (BO+) Starter Kit

France-based J WELL created the Bo Vaping product line to compete in the growing pod mod market. The sophistication that the French are known for especially shines in their Bo Plus (BO+) Starter Kit.

The BO+ is a leg up from its previous incarnation, the BO One, as it doubles the battery life of the latter with an 800 mAh battery. It also comes with a USB-C connection cable that will charge your device in 15 minutes.

Don’t be fooled by its name, however, as the BO+ Starter Kit can also fit veteran vapers’ preferences. You’ll have disposable liquid pods, which you can easily activate by inhaling.

Design-wise, the gloss vaporiser finish and matte battery is the perfect balance between simplicity and chic. All these features are packed in a sleek, high-quality leather cover.

BO+ Features:

  • Unique disposable liquid pod mod system
  • Lightweight and ergonomically designed
  • Fast USB-C Charging
  • 800 mAh battery
  • 1.5ml pod capacity
  • Dimensions 95 x 24 x 12mm
  • Improved airflow

BO+ Contents:

  • 1 BO+ Kit
  • 1 70cm USB charging cable
  • 1 Faux leather pouch
  • 1 Instruction manual


2. Le Cube Kit

Another pod mod by J Well, Le Cube is compact yet full of surprises. Don’t underestimate this device, as it comes with a 1,750 mAh battery and a 3 ml pod capacity, making it perfect for users who vape daily. This can also carry higher VG juices of up to 70 VG.

Order it from us and you’ll also get a free 10 ml, 3mg e-liquid. We also have refill pods available.

Le Cube Features:

  • 1750 mAH battery
  • 2ml fill pod
  • LED control system
  • 0.6ohm coil install
  • Carbon fibre wrap
  • USB charge
  • Ultra small and compact design
  • 35mm x 55mm x 20mm

Le Cube Contents:

  • 1 x Le Cube mod
  • 1 x Le Cube pod
  • 1 x USB lead
  • 1 x user manual


3. La Carte Kit

Smaller than your credit card, La Carte Kit by J Well is a user-friendly portable vape that can easily fit in your pocket when you travel. It has a 2 ml refillable pod, which is easy to fill and is activated when you inhale.

This pod mod’s innovativeness also shows with its charging capabilities, as it can power up your device to full battery in less than 20 minutes, thanks to its USB-C port with 2A charging.

Take your pick from its black or stainless colours. You can also choose your e-liquid from these seven available flavours: apple, cherry, double menthol, blackcurrant, lemon sherbet, premium tobacco, and pineapple. Want a stronger nicotine hit? La Carte can give you 6 mg, 12 mg, and 18 mg of nicotine content.

If you order this from us, you’ll also receive a free 10 ml bottle of e-juice. We also have La Carte refill pods available.

La Carte Features:

  • 2ml pod easy fill system
  • Ultra-thin design
  • 400mah battery
  • Inhale activated
  • 2A USB charge

La Carte Contents:

  • 1 x La Carte
  • 1 x Easy fil pod
  • 1 x Leather Pouch
  • 1 x USB C charger
  • 1 x User manual


Bridging The Gap

Pod vaping systems successfully bridge the gap between beginners and veteran vapers, as its features can appeal to both target audiences. This device has convenience and performance all wrapped inside its small shell.

If you plan to switch to pod mods or want to start your journey as a vaper, give us a call at 01179 669309 or email us at info@superiorvapour.com and we’ll be happy to answer all your questions.

Read more →


A Roundup of Vaping Stats for the UK

Superior Vapour

The vaping industry is relatively new to the global market, but it traces its roots in ancient history, with techniques like the Egyptians’ hot stones and vape herbs, as well as the Indians’ shisha (or hookah).

Throughout the 20th century and early 2000s, numerous patents for nicotine inhaler devices were filed. The first patent was granted to John Robinson in 1930 for an electric vaporizer that was never commercialised. However, it was Herbert Gilbert’s 1963 patent that made vaping popular (although it also ultimately failed to be commercialised).

The invention of modern-day e-cigarettes is credited to Chinese pharmacist Hon Lik, who engineered a device that would deliver nicotine in vapour form. His design took hold in Europe, and then the American market.

The rest they say, is history and vaping continues to grow in popularity year on year, helping millions quit smoking and saving innumerable lives from lung cancer and other tobacco-related diseases.

In this article, we’re going to take a look at some of the stats to see just how popular vaping has become in the UK.

UK Vaping: Facts and Figures

Today, modern technology paved the way for the numerous e-cigs and mods that you see out in the market. In fact, the industry is predicted to grow to approximately $61.4 billion (£46.21 billion) worldwide by 2025.

Various government bodies and scientists are at odds regarding the health benefits of vaping. The World Health Organization, for one, does not consider electronic cigarettes as a legitimate way for smokers to successfully quit their addiction. The American Heart Organization, on the other hand, promoted the use of e-cigs to quit tobacco smoking.

However, this didn’t stop the industry from taking a foothold, especially in the UK market. In fact, the cartomizer was invented by two brothers from the UK - Umer and Tariq Sheikh.

In 2014, the first e-cigarette commercial was aired on British television, following regulation changes regarding the depiction of e-cigarette use in advertising.

Take a look at these numbers and see how much vaping progressed in the country:

Click image to enlarge infographic...

UK Vaping Stats Infographic

Share this Image On Your Site

1. Year-on-year rise in the number of vapers

Year-on-year rise in the number of vapers

Image 1. Source: Blu

In 2017, public health charity Action on Smoking and Health (ASH) released its report on the year-on-year rise of vapers in the UK (refer to image 1). E-cig users increased to 2.9 million in 2017 up from 700,000 in 2012.

Additionally, multinational professional services company Ernst & Young found that the UK leads the uptake of vaping products, based on a study of seven countries (i.e. UK, France, Italy, Germany, Poland, Russia, and South Korea). Total usage across the UK is 4.2% of its adult population, followed by 3.1% of adults in France.

Given its number of users, the country’s vaping industry surged by 50% from 2016 numbers, effectively reaching £1 billion in sales in 2017. It is currently on track to exceed £2 billion by 2020.

2. Demographics


Image 2. Source: ONS

According to 2016 data from the Office of National Statistics (ONS), there are more men across all age groups who tried an e-cigarette, have been an e-cigarette user, and are current e-cigarette users (refer to image 2).

3. Social grades

Social Grades

Image 3. Source: Parliament of Australia

Current research by the Parliament of Australia (PDF) shows that those in lower social grades in the UK are more likely to smoke cigarettes and use vaping as an alternative to tobacco smoking (refer to image 3).

4. Smoker vs non-smoker

Smoker vs Non-Smoker

Image 4. Source: ASH

According to the 2017 ASH study, there is a continued rise amongst ex-smokers who now use e-cigarettes (52%), as opposed to a decline in current smokers who also use e-cigarettes (refer to image 4).

Additionally, the ONS found that the main reason British adults vape is that they (rightfully) regarded them as less harmful than cigarettes, followed by its convenient indoor use and its cheaper price compared to tobacco products.

Adult e-cig users are also more common in households with dependent children as opposed to those with no children (refer to image 5 below).

Dependant Children

Image 5. Source: ONS

5. Frequency of use

Frequency of use

Image 6. Source: ONS

2017 data from ONS also found that 75% of e-cigarette users vape daily, an increase from 70% in 2016 (refer to image 6).

6. Perception of e-cig harm (relative to cigarette smoking) and health impact

Perception of harm

Image 7. Source: ONS

Whether a vaper is an ex-cigarette user, a current cigarette user, or has never been an e-cigarette user, 2017 data from ONS found that e-cigarettes are perceived to be much less harmful than cigarettes by the majority of its respondents (refer to image 7).

Moreover, the majority of respondents also believe that e-cigarettes do not impact others who are exposed to them but do not use e-cigs directly (refer to image 8 below).

Impact on others

Image 8. Source: ONS

7. Aesthetics and flavour preference

In terms of aesthetics, most e-cigarette users prefer devices that do not resemble a cigarette (73.9%), while less than a quarter use one that does not resemble a cigarette (20%).

Aesthetics and flavour preference

Image 9. Source: Real Trading

In terms of flavour, figures from VIP Electronic Cigarettes show that vape users have moved away from the traditional tobacco flavours and prefer other e-liquid flavours, including mango chutney and bacon (refer to image 9). Preferences vary based on location, gender, and age.

8. Decline in cigarette smoking

Decline in cigarette smoking

Image 10. Source: ASH

According to ASH, quitting tobacco use is the main reason why e-cigarette users vape. Current cigarette smokers, on the other hand, use e-cigarettes to reduce their tobacco use but not to stop completely (refer to image 10).

Various studies have pointed out the health benefits of vaping, primarily of which is ending nicotine abuse. In fact, Public Health England recognised e-cigarettes to be less damaging than smoking tobacco.

Moreover, the number of smokers in the country dropped to 17.2% - a record low since 1974. More than a million people in Britain are now using e-cigarettes to quit smoking.

Benefits of Vaping

The recent surge in vape users are brought by the following benefits:

  • Health. A 2017 landmark cross-sectional research published in the Annals of Internal Medicine looked at the long-term effects of e-cigarettes and found that those who use e-cigs have substantially reduced levels of carcinogens and toxins in their bodies. Additionally, anecdotal evidence from vapers themselves also includes experiencing less coughing, less irritability, less nausea, improved circulation and a better sense of taste/smell.
  • Different flavours. E-liquid flavours also make the experience enjoyable. You don’t have to limit yourself to a tobacco-like taste. You can choose from a myriad of flavours, including fish and chips, breakfast tea, or bacon.
  • Aesthetics. Compared to cigarettes, vaping does not emit harsh smells that linger and get into clothing and fabrics. E-cigarettes also do not have any sidestream emission like those found with a smouldering cigarette tip. You can safely vape indoors, provided that you do it in a designated area.
  • Convenience. In many places, vaping is more socially acceptable than smoking cigarettes, given the former’s minimal aesthetic and health impact on bystanders. You also won’t have to light an entire cigarette stick; you can instead take one or two puffs on your e-cigarette as desired. 
  • Cheaper alternative. There are many cheap starter and pod vape kits for vaping geared towards beginners. Once you get the hang of it, you can shell out more for a good vape mod and tank. Afterwards, you only need to refill your e-juice and coil head as needed.


Keep in mind that when purchasing your vaping kit, you should look at high-quality mods and e-liquids. This would be instrumental in your sticking with vaping (especially if you plan on quitting smoking) and enjoying the experience.

Read more →

How Vaping Differs Around the World

Superior Vapour

To say that vaping has become vastly popular is a huge understatement – what started out as a little-known alternative to smoking has exploded, with over 2.9 million vapers in the United Kingdom alone. With that, vaping has become so much more than an efficient way to cessate a nasty habit and has developed its own culture, norms and followers. To testament it’s popularisation, the word “vape” was awarded the Word of the Year of 2014 by the Oxford Dictionary.

Vaping Around The World

In fact, it was the subculture surrounding vaping that has driven forward many of the technological devices widely available on the market today. If it weren’t for two brothers Umer and Tariq Sheikh tinkering around, we wouldn’t have had the first cartomizer and a single disposable vaping unit. The history of vaping is filled with passionate vapers using their own initiative to DIY their own experience and advance the industry. Even today, with the wide range of high-quality gear on the market, vapers invest their time and effort into developing their own e-juices, designing custom vaping kits and pushing the limits of vapour production with sub-ohm vaping and cloud chasing.

But the culture surrounding vaping differs from country to country. While most countries haven’t outright banned vaping, some have enacted legislation that discourages its use and submerges the industry in stigma. Still, the number of vapers are increasing, with no signs of the upward trend stopping over the coming years. We want to take a look at how vaping is viewed by various countries and jurisdictions around the globe, and how legislation is affecting its acceptance into society.

Vaping in the UK

Vaping is extremely popular in the UK, with the industry marking a record £1bn profit in 2017 on the isles alone. Whilst the tabloid media in Britain have disseminated conflicting, and often fear mongering, reports about vaping - specifically health scares like popcorn lung - on the whole, vaping is widely accepted. Although initially hindered by the image of the ‘Vape Bro’ and dogged by bad etiquette claims, vaping is becoming increasingly popular, with more people making the switch over from smoking. Now, it’s not uncommon to see people vaping outside - and inside, where management permits it - in bars and pubs.

UK’s vaping scene was affected heavily by the Tobacco Products Directive, which was introduced in May 2016. The directive, which affected all EU member countries, posed several restrictions for electronic cigarettes containing nicotine. Understandably, the TPD simply wanted to make the vaping environment friendlier towards children, but it made several restrictions that vapers thought were unfair. The biggest claim being that it was unfair to lump vapes together with traditional cigarette products simply because a few e-cigs contained nicotine, when the purposes of each industry is wildly different.

In the wake of the Brexit vote, vapers were hoping that the EU rules would no longer apply, but legislation ruled that since the TPD was set in motion when UK was still in the EU, the British vape market would remain under their regulation. However, the industry hasn’t been too badly affected and modified their products to work inline with the restrictions. In other areas, the law is pretty lax when it comes to vaping. According to UK law, vaping laws in the workplace depend on the employer and private businesses were encouraged to create a different set of smoking rules in the workplace.

Vape culture, although popular in the UK, has yet to reach the level that it has in the US. Although there are a number of Vape expos and industry events held in Britain, and vape shops are beginning to delve further into the lifestyle, there are only a limited number of vape lounges in the country.

Vaping in the US

When it comes to vaping, the US and the UK have one thing in common: if a certain aspect of vaping is not regulated by law, then traditional tobacco or cigarette laws shall apply to it as well.

However, that’s where the similarities end. The UK is more open to indoor vaping, leaving the decision to the management of the building whether or not they’ll allow people to vape inside their premises. In the US, it’s completely different, not to mention complicated. You see, there’s no single law for vaping in the US, as the regulations vary depending on which state you are in.

While some states allow indoor vaping, others only allow it in bars but not restaurants. Others strictly prohibit vaping from all indoor spaces, including workplaces, restaurants, schools and churches. The list is extremely complicated as one state can have several rules on it depending on the city or county you’re in. Refer to this list for a complete rundown of indoor vaping bans in the US.

Vape Lounge

Despite the US lumping vapes and e-cigs together with traditional tobacco products, the vaping culture in the US is very much alive, with a total of 9 million users in North America, making it the largest vaping market in the world. The West Coast is the mecca of the vape industry, where there is a cluster of vape lounges, shops and a thriving culture spreading from Southern California down to Arizona, including the worldwide annual cloud chasing competition.

Vaping in Asia

Asia has the highest number of vape users in the world, but most of this is solely because of its high population. In fact, several countries in Asia tend to be more reserved and cautious when it comes to vape usage compared to the US and UK because of social norms, religion and other factors. 

Malaysia has the largest vaping market in Asia, although it only has a total of 1 million users. Vaping easily became a huge trend in Malaysia, partly because it went unregulated by the government for the longest time. However, vape use in Malaysia is on the decline – while its government doesn’t feel the need to regulate vape use, religion is another matter. Recently, the National Fatwa Council forbade all Muslims from using vapes. Because the country’s population is 2/3 Islamic, several users have been forced to stop, or at the very least vape in secret.

Religion and social norms are also the reason why vape use in the Philippines has plateaued. Filipinos tend to pick up on new trends quite easily, so when the popularity of vaping started to rise, the country picked up on it quickly. However, the number of users started to slow down in recent years because of the country’s conservative nature. Furthermore, the country has enacted a nationwide public smoking ban, which included vaping. Even cafes with smoking areas prohibit vapes because of the thick smoke cloud that it produces.

China is one of the biggest manufacturers of vape kits and accessories, but strangely enough, it doesn’t have a lot of vape users. However, with the lack of regulations regarding vaping, there is a huge potential for market penetration in the next few years.

Although there are minute differences with how each country has dealt with the rising trend of vaping, the situation is basically the same. Vaping immediately finds favour with users who want to quit smoking, so its popularity soars, only to be shut down later by archaic regulations. It’s sad that governments in several countries can’t find it in themselves to consider vaping as a separate entity instead of lumping it together with smoking. They refuse to see its health benefits – it IS healthier than smoking – and focus on finding faults with it instead.

Despite the many regulations that discourage the use of vapes, the industry stands strong at 20 million current users, with millions of dollars being spent yearly on vape kits, vape devices & mods, e-juices and vaping accessories. As long as there are smokers who wish to quit smoking, and as long as there are people who want to enjoy the lifestyle without the relative health disadvantages, vaping will continue to be relevant and necessary.

Read more →

Who Are Bo Vaping?

Superior Vapour

Every other month it seems that some new product or company is hailed as the next generation of vaping, in that regard, Bo Vaping is no different. However, what sets them apart from the crowd is that, with Bo Vaping, this claim might be true.

Although the design of the closed vaping device is nothing revolutionary, and the BO vaping kit works similarly to other pod systems like the My Von Erl or Juul, the way they’ve put it all together is nothing sort of genius. The Bo Vaping products simply surpass any other closed device vape on the market right now and can go toe to toe with any high-end mod on flavour and design.

But who are Bo Vaping?

Bo Vaping, An Introduction

Bo Vaping

Bo Vaping is French vaping company J WELL’s entry into the growing pod mod market. Bringing French elegance and superb flavour together to create a sleek pod mod with a high-intensity vape, Bo Vaping has created a starter kit that’s a hit with both beginners and veteran users.

The Bo Vape range is manufactured with premium materials, flawless design and an emphasis on functionality. This vape is designed to fit seamlessly into your daily life, with a number of core features that ensure whether you’re at your desk, or on the move, your Bo Vape will quickly become your favourite companion.

What Are Bo Vaping Products?

The Starter Kits

BO One Starter Kit

The BO One Kit comes packaged in an attractive presentation box, with the BO One device, a unique magnetic micro USB charger and a user manual. In a separate box, two BO Caps are included.

Lightweight and ergonomically designed, the BO One e-cig starter kit features a smooth ceramic coating and weighs just 22g. It takes its own branded disposable caps, which are much like regular pod mod liquid pods and each cap holds 1.5ml of e-liquid. At the bottom of the BO One, you’ll see the magnetic contact points for the charger. 

It has a powerful 380mAh battery which is highly efficient and when fully charged, should last the average vaper the whole day.


  • Unique disposable liquid pod mod system
  • Lightweight and ergonomically designed
  • Magnetic USB charger
  • 380 mAh battery
  • 1.5ml pod capacity
  • 2 x Bo Caps
  • Dimensions: 100mm x 15mm x 8mm

Bo Contents:

  • 1 Bo One Kit
  • 2 Bo Caps (Arctical Menthol 8mg x1 and Tobacco 16mg x1)
  • 1 USB charging port
  • 1 Instruction manual

The BO+ Starter Kit

The BO+ keeps the same straightforward pod system of the BO One but comes with additional battery power, doubling the amount of time you can use your vape from a single charge. And now, your BO will charge quicker than ever, with a game-changing USB-C connection capable of charging your device in 15 minutes.

The contrasting gloss vaporiser finish and matte battery add a new level of simplistic design chic, and a high-quality leather cover included in the box gives the BO Plus extra durability with a luxe twist.

BO+ Features:

  • Unique disposable liquid pod mod system
  • Lightweight and ergonomically designed
  • Fast USB-C Charging
  • 800 mAh battery
  • 1.5ml pod capacity
  • Dimensions 95 x 24 x 12mm
  • Improved airflow 

BO+ Contents:

  • 1 BO+ Kit
  • 1 70cm USB charging cable
  • 1 Faux leather pouch
  • 1 Instruction manual

Premium E-Liquids

E-Liquids can be the maker of a quality vaping experience, and with J Well’s expertise, you can trust that the BO Caps, are going to offer you an experience like no other.

Diacetyl, ambrox or acetyl propionyl free, the BO Caps are made by J Well’s flavour experts using only the very best materials, so the only thing you’ll notice is the authentic flavour.

We currently offer 15 different flavours, in 2 different nicotine levels, from the BO e-liquid cap range; ranging from traditional tobacco and menthol to more exotic flavours such as peach and watermelon. The BO Caps are colour coded depending on what flavour profile they fit into. Tobacco has a yellow colour coding, fruit has a purple colour coding, gourmet has a blue colour coding and mint has a green colour coding.

Pro tip, our current favourite is the Gold RX.

The BO Caps have a 1.5ml capacity and are available in the UK in 8mg and 16mg nicotine strengths at present. The 1.5ml capacity may seem small, but these caps should last you at least a day each.

Bo Vaping will be developing new flavours seasonally, so keep an eye out on our stock and pick up your new favourite as soon as they’re released.

Charging Devices

One of the many benefits of the BO Starter Kits is that each vape is compatible with a number of different charging devices. From the Bo Vaping Power Bank, which can charge your vape up to four times when out and about to the BO Cable, which you can attach to any USB port.

The Advantages of Closed System Vaping

Closed system vaping used to have a bad rap with seasoned vapers, primarily from the over-simplicity of the e-cig and the experience of a vape pen in comparison to higher performing mechs. But as recent legislation - yes the TPD, have you heard of it? - threatened to throttle the industry with harsh legal limits, closed system devices have seen a resurgence in popularity due to their compliance with the strict laws introduced in the UK and EU.

Closed system devices have broken through the limitations imposed by their simplicity, and now many, including the Bo Vaping, match the vape quality of the more complex mech mods.  

Essentially, the closed system vape is as simple as the vape market gets. You remove the rubber protection caps from the top and bottom of the BO Cap, then simply insert your chosen BO Cap into the top of the BO One, until it clicks down. As soon as the e-liquid, stored in a pre-filled cartridge, is inserted into your device, you can start using it straight away. No messing around with buttons or wattage controls necessary. The pods are disposed of as soon as they’re dry, meaning there’s none of the mess caused by re-filling, and there’s no need to carry around bottles of e-liquid.  

Whether you’re a new or experienced vaper, the ease of use and cigarette style draw is an attractive prospect for all vapers.

Why Choose Bo Vaping?

If you’re after a new sub-ohm vape, then Bo Vaping isn’t for you. But, if you want a vape device that gives you the intensity of a high powered vape, with rich flavours, no dry hits, and the simplicity of a sleek closed system vape, then welcome to your new favourite toy. 

As we’ve said before, everything about this vape is guaranteed to make vaping ten times easier. The battery life is excellent for such a small device, and the LED light on the front gives you an accurate indication of how much battery is left. Blue indicates that you have a full battery, white means you have 50-26% charge left, red means you have under 25% left.

The small, and lightweight body make it ideal for vaping on the move and for stealth vaping. But despite its size, quality has not been compromised on and the Bo One and Bo+ are both made with premium materials, including stainless steel and high-quality cotton in the wicks from Fibre Freaks.

Whilst this device is ideal for a beginner vaper looking to quit smoking, with its cigarette-like shape and ‘smoke’, satisfying mouth to lung hit and ease of use. It’s not so restrictive that experience vapers won’t appreciate the decent hit when out and about. 

In fact, out of all the closed system devices we’ve tried and used in the past, the BO One has become our favourite, and has even started to replace some of our favourite vapes when we need a vape on the go.

Read more →