Why Choose the Superior Vapour Franchise Network?

Our philosophy for all our stores is really quite simple: ‘the customer is always right’ and our primary objective is for the customer to be satisfied with the service and products we provide.

Superior Vapour was founded in 2013; the e-cigarette had by then arrived on the UK market and a growing community of vapers was forming. At that time the few retailers operating within the e-cigarette market had little appeal from a marketing perspective, particularly in their approach to design, shop-fitting, and the supply quality of hardware and e-liquids available for purchasers.

Superior Vapour opened its first store in Bristol, placing strong emphasis on a targeted marketing strategy, products that showcased innovative design, and sophisticated and diverse product ranges; our position as a premium brand in the very vanguard of the e-cigarette market was secured.

What is a Vape Franchise?

A vape shop franchise is a perfect route to market for entrepreneurs looking to make headway into this rapidly growing industry. It is a simple and profitable way to set up your own company and comes with the added benefit of allowing you to trade under a trusted and reputable name with an established customer base.

In addition to having access to a wealth of expert knowledge, resources, products and advice, our vape shop franchise model will create an advert, signage and location facility for your shop, helping you to get your business up and running in no time at all.

Vape Shop Franchise


What's The Size Of The Vaping Market

What drives a smoker to switch to an electronic cigarette?

Health improvement comes in at first place: 51% of vapers use e-cigarettes because they are “less harmful than conventional cigarettes”. 49% of users state that their personal e-cigarette helps them to reduce their consumption of regular cigarettes. Public Health England claim e-cigarettes are 95% safer than traditional tobacco and the Government hopes that England will be smoke-free by 2030.  Price is also a strong motivator.

The global market for vaping devices is expected to grow by 22.7% annually to $22.7 billion in 2024 from $6.7 billion in 2019, Frost & Sullivan says, according to figures in Smoore's prospectus (source: Forbes)

Between 2013 and 2015 the number of vapers rose from 2.8 million to 5.1 million, a growth of 86%. The UK and France are home to the greatest numbers of vapers, representing 4% and 3.5% of the total population respectively.

With this number of users, the personal vaporiser market equates to 20% of that of tobacco in the UK, compared with 12% in France.

In 10 years, market size should have multiplied by 30.

Tobacco sales weakened in 2016 and have continued to do so (source: Le Figaro)

The market for e-cigarettes continues to grow at an incredible rate and is poised to accelerate even further, as more and more traditional cigarette smokers become aware of the benefits of e-cigarettes. UK vaping stats


The Superior Vapour Partnership

Superior Vapour is the trading/brand name of ‘Superior Vapour Ltd’ 

Being one of Europe’s leading retailers of electronic cigarettes and e-liquids (collectively known as ‘e-cigarettes’) and having developed a highly successful and profitable retail business model, we are now offering exclusive partnerships in the UK and Europe.

Where we differ from others is that we have exclusive partnerships with world-wide distributors that you immediately gain access to. Being part of our network ensures that you purchase at the lowest prices available, have access to all products on the market and most importantly have full access to all of our exclusive brands. Having exclusive products and e-liquids is the fundamental key to our success, not only does it differentiate you from the others, it ensures customer retention and loyalty.

We place at your disposition our market leading brand image, our full product range and our network to ensure your continued development and, most importantly, your success. A structured network within which every member can develop and flourish, profiting from sound guidance and achieving their objectives. 

Our Vape Shop Franchise Benefits

  • We are a trusted brand with an extensive product range that is competitively priced
  • We are experts in our field and have a wealth of knowledge about products, vaping and retail
  • We pride ourselves in providing first-class customer service and our team will always be on hand to help with anything you need
  • We will help you with site selection to ensure you find the right location
  • Our team will help you manage your store fit-out in accordance with our guidelines
  • We offer initial and ongoing training at our head office and in store, as well as operational support
  • You will receive an EPOS kit and payment system with full training
  • You will be listed on our main website to boost your visibility
  • We will help you with your launch marketing activities and any ongoing campaigns
  • Our low entry cost means you can make a higher return on investment


What the Vape Franchise Provides

Rights Granted

  • Rights to operate the Superior Vapour Franchise for the term of the Franchise Agreement (5 years with the right to renew)
  • Use of Superior Vapour trademarks
  • Exclusive territory defined by postcode


Shop Location

The success of a project depends in no small part on the quality of a commercial location. Ideally, your shop should have a floor space of between 30 and 70 square metres, should be situated in or near a town centre, and should be located in an easily accessed and visible street. We recommend locating your outlet within a prominent building in the low street-numbers, be it in a town centre or in a shopping centre.


Store Layout

As the very core of your remit is sales and advice, we guide you every step of the way, from A to Z, allowing you to become a veritable benchmark within your chosen market. With regard to shop fitting and furnishing, simply send the plans for your store to our shop fitting service and you will receive a furniture plan, 3D photographic renderings and even a video to assist you, all with a view to appointing your space in the most suitable and efficient way. This symbiotic process fosters the creation of carefully thought-out, well-appointed store outlets in keeping with the brand image, taking the hassle out of the process in its entirety. Most importantly, costs are kept eminently reasonable thanks to our dedicated furniture manufacture service: budget estimates should range from between approximately £10000 and £15000.


Franchise Vape Store Layout


Training and Support

We believe that knowledge is an integral part of business success, which is why we offer an exclusive range of training to all of our network members. Whether you are looking to improve your product and market knowledge, bolster your customer service offering or learn more about financial management and legislation, our voluntary training covers a variety of specialised and generalised topics and has been designed to equip you with all you need to know about running a vape shop franchise.

Topics include:

  • A deep-dive into the electronic cigarette market and vape products
  • Your role and responsibilities as a franchisee, and ours as a franchisor
  • Business management, admin and financial management (including business planning and raising finance)
  • How to launch a business and be a successful retailer in a fiercely competitive market
  • What you need to know about legislation and marketing
  • Everything you need to know about stock control, cash handling and banking
  • Customer service 101
  • What we can offer you in terms of ongoing support and on-site training
  • The latest research and development trends in the market


    Vape Products and Equipment

    Our products’ are meticulously calculated to correlate with market demand, guaranteeing fair margins so that your business can develop smoothly. 

    Initial and ongoing:  

    • E-cigarette hardware and e-liquids
    • Exclusive hardware and e-liquids brands
    • Access to our distribution network 
    • Branded corporate clothing
    • Sales promotional materials
    • EPOS system 
    • Loyalty system


    Financial Projections

    Potential sales and margin from owning a vape shop

    We often get asked how much you can make when you become a member of our network. While it is impossible to give you an exact number, we have analysed the performance of our existing outlets to put together these financial projections and give you an idea of how a well-run business performs in our franchise.


    Year 1 Year 2 Year 3
    Annual Sales £170,000 £212,500 £265,625
    Gross Sales £88,400 £110,500 £138,125
    Net Margin £48,400 £70,500 £98,125 


    These figures are based on the performance of Superior Vapour Limited’s existing company-owned outlets and do not guarantee a mirrored performance. We are happy to discuss these projections with you but would always recommend seeking independent financial advice before entering into any agreement.

    Vape Franchise Frequently Asked Questions

    What locations or territories is Superior Vapour looking to operate in?

    We can operate anywhere in the UK. Just call us and let us know where you’re based and we can take it from there.

    How can I get started on setting up my own vape business?

    Great, you’ve made the decision to open your own vape shop and you’re ready to get the ball rolling. Simply send the plans for your store to our shop fitting service and we will get to work on a furniture plan and 3D photographic renderings, which we will send back to you with an accompanying video to help you out. Our team of experts will be with you every step of the way.

    Do you need a license to open a vape shop in the UK?

    You do not need a specific licence to open a vape shop in the UK. However, there are regulations around the sale of e-liquids so you will need to make sure you stay on top of rules around packaging, labelling and advertising. In line with government guidelines, you will need to submit information about your products to the Medicines and Healthcare products Regulatory Authority (MHRA) at least six months before you start selling them.

    How much do you need to open a vape shop?

    Thanks to our dedicated furniture manufacture service, we are able to keep shop opening costs significantly lower than many of our competitors. Budget estimates should range from between approximately £10,000 and £15,000. This will also give you access to our market-leading brand image, full product range and exclusive range of training.

    Can I leave the vape franchise if things don’t work out well?

    The franchise agreement is 5 years, which is our standard term.

    What form of continuing support will I receive for my vape franchise?

    We have a solid distribution network and access to the best products worldwide.

    Will I have my exclusive territory?

    Yes your territory will be completely exclusive to you.



    Join our Vape Store Network

    If you would like to explore this exciting opportunity further and join us you can: 

    • Tour our head office facilities.
    • Meet with one of our company directors at a Superior Vapour shop local to you and have all of your questions answered.


    Contact us: Phone: 01179 669309 Email: distro@superiorvapour.com to discuss Superior Vapour franchise opportunities. You’ll be transferred to someone in our franchise department who will be delighted to help you.